Krea

Krea operates a unified, browser-based creative AI platform that aggregates third-party and in-house generative models for image, video and 3D asset creation, editing and enhancement. Rather than building foundation models from scratch, the company positions itself as an orchestration and user-experience layer on top of a fragmented model ecosystem: users describe an idea, Krea routes it to appropriate models, and users then refine outputs through direct manipulation rather than prompt engineering. The platform advertises 64+ models, more than 1,000 styles, native 4K image generation, upscaling to 22K, and real-time image generation in under 50 milliseconds.

Product surface areas include text-to-image and real-time image generation, text-to-video and motion transfer, text-to-3D and image-to-3D object generation, image and video upscaling (including Topaz Photo and Topaz Gigapixel models), background removal, generative editing (Nano Banana, Flux Kontext, Qwen and others), video style transfer, lipsync, LoRA fine-tuning for images and video, a node-based workflow editor with an agent, moodboards, and an asset manager. Third-party models offered include Veo 3/3.1, Sora 2, Kling, Hailuo, Wan, Runway, Luma, Ideogram, Imagen, Seedream/Seedance (ByteDance), Recraft, Reve, Grok Imagine and Flux, alongside Krea's own Krea 1, Flux.1 Krea and Krea 2 (Large, Medium, Turbo) models. Krea also ships an iOS/iPad app and a Slack agent.

Secondary coverage describes Krea as a "Creative OS" targeting the intersection of the creator economy, short-form video growth and rapidly improving generative models, with the thesis that the interface layer rather than the model layer will drive long-term retention.

Founding story

Krea was founded in March 2022 by Victor Perez (CEO) and Diego Rodriguez (CTO), who met around 2015 as undergraduates in Barcelona studying audiovisual systems engineering. Both identified as creatives — Perez in music and photography, Rodriguez in art — and Rodriguez introduced Perez to coding and generative adversarial networks, sparking Perez's interest in AI image generation. After their undergraduate degrees both worked as AI researchers and won fellowships from the King of Spain to attend Cornell University. Rodriguez began graduate studies in New York; Perez, who had already sketched an early version of Krea, arrived a semester later and stayed at Cornell only one day before the pair dropped out to build the startup. Perez had found that coding and Python were poor interfaces for creative work and began building visual interfaces to AI models. Rodriguez applied with Perez's idea to HF0, a 12-week residency for technical founders, and the pair were accepted and flown to Miami; HF0 wrote their first investment check, and by the end of the program a viral Reddit post had built a 200,000-person waitlist. A later breakthrough came when Perez used a released Latent Consistency Model to hack together a live demo turning real-time camera input into stylized visuals at a dinner party, which became the basis of Krea's real-time AI canvas; viral mini-apps such as "AI spirals" posted on Twitter drove further traction. One secondary source instead names the founders as brothers Andrés and Alejandro Guadamuz, which conflicts with the primary reporting and the company's other coverage.

Business model

Krea sells self-serve subscriptions with a credit ('compute unit') allowance, layered from a free tier through prosumer and team/enterprise plans, plus purchasable compute unit packs. Paid tiers unlock commercial licensing, broader model access, higher upscaling limits, larger LoRA fine-tuning datasets, workflow automation and enterprise controls. The company also sells directly to enterprises via a contact-sales motion with custom terms, SLAs, audit logs and custom compute packages. Krea does not train on customer data on relevant plans ('Do not train'), positioning for proprietary enterprise content.

Recurring subscription revenue with usage-metered compute units: Free ($0, 100 compute units/day), Basic ($9/month, 5,000 units), Pro ($35/month, 20,000 units), Max ($105/month, 60,000 units), Business ($200/month, 80,000 units, up to 50 seats, scalable to 1.5M units) and custom-priced Enterprise; yearly billing is discounted 40%. In-app purchases are also offered through the iOS app. Reported ARR was $8 million as of April 2025.

Traction

Reported milestones include 200,000 waitlist signups at the end of the HF0 residency, growth from zero to over 22 million users and $8 million ARR (up 20x year over year) as of April 2025, and a claim of over 30 million users from 191 countries on the current website. Roughly 50 major product updates were shipped over 16 months to early 2025. The iOS app holds a 4.5/5 rating from 551 ratings and has shipped frequent releases. Named users include creators at Perplexity AI, Loop Earplugs, Pixar, LEGO and Samsung.

Latest developments

Krea's site and app currently promote ByteDance's Seedance 2.5 (30-second cinematic clips up to 1080p with synchronized audio and region-level editing) and a dedicated Seedance Studio, plus MiniMax H3, Gemini Omni Flash, Kling 3.0, Nano Banana 2 and Nano Banana Pro, Luma UNI-1, Ideogram 4.0, Seedream 5, Reve 2.1, Grok Imagine 2.0, Recraft V4 and Flux 2 variants. The company's own Krea 2 model line (Large, Medium, Turbo) is featured, alongside node-based workflow automation with an AI agent and a Krea creative AI agent for Slack.