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Xpln
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xpln.ai measures attention impact of digital advertising using eye-tracking data and machine learning to analyze ad performance across channels. The platform serves advertisers, agencies, publishers, marketplaces, and ad tech firms seeking to optimize ad spend and inventory value across social media, streaming, and walled gardens.
Founders & leadership
FM
Fabien MagalonCo-Founder & CEOFabien Magalon founded Xpln after over 25 years in adtech, including roles as Head of SEMEA Publisher Solutions at Meta and Chief Supply Officer at Ogury, as well as co-founding and operating two companies to profitability. He built Xpln in Europe, where attention measurement emerged early, and is now scaling operations in the US.
CD
Christophe DeckerCo-FounderChristophe Decker has held leadership roles in online media and software companies over two decades. He is founder of Xpln, which uses eye-tracking data and machine learning to measure attention impact and optimize digital advertising performance.
Investors · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AOct 2024Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Xpln do?
- xpln.ai measures attention impact of digital advertising using eye-tracking data and machine learning to analyze ad performance across channels. The platform serves advertisers, agencies, publishers, marketplaces, and ad tech firms seeking to optimize ad spend and inventory value across social media, streaming, and walled gardens.
- Who founded Xpln?
- Xpln was founded by Fabien Magalon, Christophe Decker.
- Who are Xpln's investors?
- Xpln's investors include Kima Ventures, Spring Invest.