Xillions

Xillions is an Australia-based generative AI company that builds brand-specific creation tools for consumer brands. Its core concept is a "Create Bar" — an always-on creation portal that a brand can host natively on its own website, where fans, creators and internal teams generate products and content using a model trained on the brand's visual identity, logos and guidelines so that output remains on-brand and IP-protected.

The company sells two products. The first is an external co-creation tool aimed at brand communities: Disney fans, for example, created sneakers inspired by Inside Out characters, and the brand used the resulting engagement to unlock user perks and inform future product lines. The second is an internal tool for product and marketing teams; a US consumer packaged goods customer uses it to rapidly prototype designs such as backpacks and to co-create in real time with buyers from retailers including Walmart and Target. KPMG used the platform for an on-site activation at SXSW Sydney, inviting participants to imagine the future of their workspace as a real-time focus group feeding research white papers.

Alongside the creation layer, Xillions operates a data layer that reports on what customers are creating, including product preferences, style forecasting, demand signals, keywords and trending colours, silhouettes and patterns. The stated aim is to move retailers from guessing what will sell toward evidence drawn from consumer-created designs.

Founding story

Founder and CEO Michelle Reeves previously worked at a global sports and entertainment agency representing talent including Roger Federer and Tiger Woods, and later worked across e-commerce, blockchain and crypto advising large companies on consumer engagement. She identified that Gen Z spends roughly 58 billion hours a year creating digital products such as AR filters and gaming skins, frequently misusing brand IP, while brands could neither control nor monetise that activity. She spent about six months recruiting via direct messages, bringing in Kayleigh Stone Farmer as Head of AI from a background in fashion and product design AI, and Micah Lyle, a UC Berkeley Regents Scholar in robotics and mathematics, from day one. Simon Hicks joined later to lead sales and partnerships.

Business model

Xillions supplies brands with a hosted, brand-trained creation portal plus an accompanying analytics layer, engaged through demos and direct sales; sales and partnerships are led by a dedicated hire. Deployments span external community co-creation campaigns and internal product/marketing team tooling, with pilots that can expand across a customer's portfolio of brands.

Traction

The company reports signed engagements with Disney, KPMG and Gucci and a four-month pilot with a major CPG company that is being considered for rollout to that customer's 23 other brands. A KPMG activation ran at SXSW Sydney. The company's site advertises reduced cost-per-click and increased user dwell time and engagement, without disclosing figures.

Latest developments

Xillions closed a preemptive funding round at the end of January 2026 after a fund moved ahead of its formal fundraising process, with participation from strategic angel investors in the US and APAC. A feature piloted for four months with a major CPG customer is being evaluated for rollout across that customer's 23 other brands.