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WizDish

Techstars '16

Kidlington, GB · 1 known investors

Find your way into WizDish

UK developer of the ROVR/WizDish, a passive concave low-friction platform for omnidirectional locomotion in virtual reality.

Also known as ROVR Systems · ROVR Systems Ltd · Wizdish ROVR

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

WizDish, operating as ROVR Systems Ltd, develops an omnidirectional treadmill called the ROVR that simulates walking and running in virtual reality when used with a head-mounted display. The device is a round, concave, low-friction platform paired with a frame for user support; the user slides their feet back and forth in a reciprocating motion while wearing shoe covers whose soles carry ceramic discs to reduce friction. The company also sells shoes with the ceramic discs pre-fitted. Unlike mechanical omnidirectional treadmills, the platform is passive and has no moving parts.

A contact microphone embedded in the platform converts the sound of the user's feet into forward motion in the virtual environment: quieter, smaller movements produce slow travel while louder movements increase speed. Because the acoustic sensor cannot determine foot direction or body orientation, travel direction is taken from where the head or hand controllers are pointing, leaving the user's hands free for controllers such as Oculus Touch, Vive wands, Knuckles and the Xbox One Controller. The concave surface reduces vertical movement of the user's centre of mass and returns the feet toward the centre of the platform, while a waist-height ring provides support and a physical boundary. The ROVR interfaces with software directly rather than through the headset, so it works with multiple head-mounted displays.

The product is positioned as an approach to virtual reality sickness, which arises when motion is seen but not physically felt, disrupting visual-vestibular matching and proprioception; the company cites reports that two thirds of VR users experience it. Rather than reproducing leg kinematics exactly, the device aims to generate enough leg activity to approximate the proprioceptive cues of walking.

Founding story

Julian Williams, an engineer at the BBC with an MSc in Computing and an apprenticeship background in railway safety-critical mechanical and electrical engineering, began thinking about immersive locomotion in 2001 while developing a concept for a television game show that would place a live contestant inside a video game; the show was not commissioned but led him to virtual reality. He has described an experience playing Return to Castle Wolfenstein in the dark with headphones as the trigger for wanting to be 'inside the game'. After finding that several locomotion concepts he devised were already patented, he settled on the concave sliding-platform design, filing a provisional patent and later a US patent application in 2003 that was granted in 2008. Williams was introduced to Dr Charles King, a chartered physicist, Fellow of the Institute of Materials and holder of a PhD in physical metallurgy and the science of materials, with links to University College London, King's College London and Oxford Brookes University; together they developed and patented the low-friction material used in the platform base.

Business model

Design and manufacture of a VR locomotion peripheral, protected by patents on the device concept and on the low-friction platform material, sold with consumable/accessory footwear.

Sales of the ROVR hardware platform and of accessory shoes and shoe covers fitted with low-friction ceramic discs.

Traction

The ROVR1 was actively tested by more than 30,000 people between its 2012 release and 2016, and its sales contributed to funding development of the ROVR2.

Latest developments

The ROVR2, launched in 2017, is the current product, supplied via rovrsystems.com.

▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

Marketed as "The mouse of the VR world", the ROVR is positioned as a natural-walking alternative to teleportation-based VR locomotion, and as a smaller, cheaper and lower-maintenance option than large mechanical omnidirectional treadmills.

The device is passive and mechanically simple, with no moving parts and no maintenance requirements, and is light and portable relative to mechanical omnidirectional treadmills. Early coverage noted a weight of about 6.3 kg (14 lb) and the potential for mass production at a few hundred dollars per unit, and the current ROVR2 is collapsible. Headset-agnostic software integration and free hands for standard VR controllers are further stated distinctions.

Technology

The platform is passive with no moving parts. Its concave, low-friction surface is made from a patented material developed by Williams and King; users wear shoe covers or shoes fitted with ceramic discs on the soles to lower friction. A contact microphone in the platform acts as an acoustic sensor, mapping the volume of foot-sliding sounds to virtual movement speed, with direction taken from head or hand controller orientation. The system interfaces directly with software rather than through the headset, allowing use with multiple head-mounted displays. In the earliest 2012 configuration the dish itself did not detect motion and required a separate solution to recognise strides, turns, strafes and jumps.

Go-to-market

The company sold the ROVR1 directly through its own website from 2012, and launched the ROVR2 at an industry event, VR World Congress 2017. It also sells accessory footwear with ceramic discs fitted. In 2012 the founder indicated interest in running a Kickstarter campaign for the device.

Virtual reality gamers and home users, with stated potential in arcade gaming venues, fitness use in a manner similar to a treadmill or Wii Balance Board, and low-stress injury recovery.

Geography

UK-based; the founder was described as based in the UK, and the product was launched at the UK's VR World Congress.

History

ROVR Systems Ltd was founded in 2009 by Julian Williams. King and Williams built a prototype and began selling it in 2012 through the company's website as the ROVR1, a 15 kg unit with a waist-high polymer ring supported by five polymer legs attached to a larger base ring around the concave platform. Between 2012 and 2016 the ROVR1 was actively tested by more than 30,000 people. Sales of the ROVR1, together with funding from Liberty Global and Techstars, helped fund development of the successor. The ROVR2 was launched at VR World Congress 2017; it weighs 25 kg, uses a waist-high stainless steel ring supported by two legs, has higher platform sides than the ROVR1, and is collapsible for portability.

Risks & controversies

The acoustic sensing approach cannot detect the direction of foot movement or body orientation, so virtual travel direction must be inferred from head or hand controller orientation. Using the device requires a learned sliding technique, and friction must be tuned carefully to avoid being either tiring or too slick to control.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Cumulative users who tested ROVR1Jan 201630,000 people
ROVR1 weightJan 201215 kg
ROVR2 weightJan 201725 kg
WizDish weight (early unit)Oct 20126.3 kg

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 4

launches, deals, and filings
Jan 2017
Funding from Liberty Global and Techstars supported ROVR2 development

Wikipedia states that ROVR1 sales along with funding from Liberty Global and Techstars helped fund development of the ROVR2; no amount or date of the funding is stated.

source ↗

Jan 2017
ROVR2 launched at VR World Congress 2017

ROVR Systems launched the 25 kg, collapsible ROVR2, with a stainless steel waist-height containment ring and higher platform sides than the ROVR1.

source ↗

Jan 2012
ROVR1 goes on sale

Williams and King built a prototype and began selling it in 2012 via the ROVR Systems website as the ROVR1, a 15 kg concave low-friction platform with a polymer containment ring.

source ↗

Jan 2008
US patent granted

Julian Williams applied for a US patent on the VR treadmill concept in 2003; it was granted in 2008.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
WizDishNo. 06879638 · inc. Apr 2009 · dissolved

Companies House · registry record

View on Companies House ↗
Registered name
WIZDISH LIMITED
Company number
06879638
Status
Dissolved
Company type
Private limited company
Incorporated
16 Apr 2009
Dissolved
24 Sept 2024
Registered office
7 Orchard Grove, Chalfont St Peter, Bucks, SL9 9EU
Nature of business (SIC)
26200 — Manufacture of computers and peripheral equipment62011 — Ready-made interactive leisure and entertainment software development93130 — Fitness facilities
Accounts
last made up to 30 Apr 2023
Confirmation statement
last made up to 16 Apr 2023

Current officers

  • David Vernon Bridgland — secretary, appointed 17 Apr 2015
  • David Vernon Bridgland — director, appointed 17 Apr 2015
  • Julian David Williams — director, appointed 16 Apr 2009

Source: Companies House public register · retrieved 3 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does WizDish do?
UK developer of the ROVR/WizDish, a passive concave low-friction platform for omnidirectional locomotion in virtual reality.
Who are WizDish's investors?
WizDish's investors include Techstars.
Where is WizDish headquartered?
WizDish is headquartered in Kidlington, GB.