Wincast

Wincast is a New York-based company that has built an interactive platform enabling the creation of non-fungible tokens (NFTs) during live sporting events. Users can mint NFTs from key moments in a game and auction them rapidly while play continues — for example, bidding can open once a batter steps up to the plate — and NFTs can subsequently be traded.

Alongside the consumer-facing experience, the platform provides broadcasters with additional means of delivering advertising and engaging audiences. The company describes its front-end and back-end monetization solutions as increasing live fan engagement, audience insight and spend while improving the spectator experience.

Founding story

Wincast was founded in 2021 by CEO Noah Diskin Kline. Kline has worked across emerging technology areas including blockchain, streaming, gaming, data, cannabis/hemp, AI and fintech; he founded the startup incubator Kilobyte Labs in 2015 and has led it since, has served as a strategic consultant to Elements, a server engine for web3 ecosystems, and is an investor in the esports channel ESTV.

Business model

The company combines live sports broadcasting with NFTs, offering monetization tools to broadcasters — including new advertising and audience engagement formats — while consumers create, bid on and trade NFTs tied to live in-game moments.

Wincast states that it provides front-end and back-end monetization solutions tied to live fan engagement, insights and spend.

Traction

According to a listing cited in press coverage, Wincast had raised $7.8 million in total as of the announcement of its $5 million seed round, following a pre-seed round closed in 2022.

Latest developments

Wincast closed a $5 million seed round from A100x Ventures and CoinFund of New York, Dubai-based Cypher Capital and other investors.