Wh Plus.Co

株式会社ホワイトプラス (White Plus) is a Japanese company that operates Lenet (リネット), an internet-based delivery dry-cleaning service. Garments are collected and returned by courier, and the company positions the service for customers who are constrained by work or childcare, with availability described as covering all of Japan at any time.

Beyond core garment cleaning, the company has extended the Lenet brand into adjacent lines including futon cleaning (ふとんリネット) and a premium storage offering (リネット PREMIUM CLOAK). It has also moved into workplace-related cleaning, publishing research on the handling of work uniforms and corporate procurement topics such as invoice-based payment, and into fashion reuse through a jointly operated business with KLD called "FUKU BATON by Lenet". The corporate site maintains sections for vision, services, company information, management team, history, news, recruiting and a blog.

Business model

The company runs a direct-to-consumer service in which customers order cleaning online and send items via delivery pickup, with brand extensions into futon cleaning, garment storage, and fashion reuse; it also addresses corporate customers, referencing service selection criteria such as invoice payment support and management of workplace uniforms.

Traction

The company reported that cumulative membership of the Lenet delivery cleaning service surpassed 600,000 in May 2026, and that Lenet took first place in the myBest monthly award for September 2025.

Latest developments

In December 2025 the company began a fashion reuse business, "FUKU BATON by Lenet", jointly with KLD. During 2025 and 2026 it published survey-based releases on secondhand clothing hygiene concerns, workplace uniform cleaning burdens, and corporate payment-method requirements, and it has sponsored PHP developer conferences in Japan as a silver sponsor.