Wert

Wert is a payment provider for web3 businesses, offering card-payment infrastructure that companies embed in web apps, mobile apps, dapps and platforms. Its core products are an NFT checkout that lets end users buy web3 assets and NFTs with credit or debit cards, and a fiat onramp for selling utility tokens, gas and other DeFi assets. Two further products are described as forthcoming: DeFi access, which would let projects sell their token without a centralised-exchange listing, and an offramp for spending crypto in fiat in real time. Instant non-custodial wallet creation for users who arrive without a wallet is also listed as coming soon.

The integration is built around smart-contract execution: partners can pass raw input data so any transaction with any smart contract can be executed, and Wert can set up a proxy where a contract lacks a transfer method so NFTs reach users' wallets without Wert taking custody. Partners can specify ERC20 or FA1.2 tokens as smart-contract currency without requiring a separate approval transaction, wallet signature or gas tokens from the consumer. Additional features include full UI customisation, client-side listeners and server-side webhooks, pre-filled or post-transaction compliant data exchange, and no seller KYC, so primary sales, secondary sales and peer-to-peer transactions are all supported. Custom token sales are supported on Ethereum, Polygon and Tezos.

The website is operated by SHA2 Solutions Inc. and SHA2 Solutions OU (registration code 14952299). The company positions itself as compliant and regulated, stating that partners can rely on Wert's licences and approvals rather than obtaining their own; a company profile describes it as a licensed VASP that shields B2B clients from regulatory burden.

Founding story

George Basiladze is listed as founder, and the company is recorded as founded in 2020.

Business model

Wert operates a business-to-business model: web3 and web2 companies integrate its widget and APIs to accept card payments from their own end users, with Wert supplying the licences, compliance perimeter and payment processing. Onboarding is described as a three-step process — account setup, widget integration with the partner's smart contract and input data, and contract signature before going live. Public pricing and integration documentation pages, a partner login and an affiliate program are offered.

Client-facing materials reference fees charged to partners, with one customer citing lower fees than a prior provider; a third-party profile estimates annual revenue of approximately $1 million.

Traction

Wert advertises a 95% card approval rate, roughly 30-second checkout, purchases up to $5,000 without document upload, full chargeback protection, and coverage of 198 countries and all US states. Public client testimonials come from partners that migrated from a competing checkout provider. A third-party profile lists 101-200 employees with 28 identified across 12 departments and estimates about $1 million in annual revenue.

Latest developments

DeFi access (token purchases without a centralised-exchange listing), a real-time crypto-to-fiat offramp and instant non-custodial wallet creation are listed as forthcoming products, and expansion of UK availability beyond NFT purchases is described as on the roadmap.