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WeHave
Techstars '23Oppuurs, BE · Founded 2023 · 9 employees on LinkedIn · 1 known investors
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wehave provides a partnership management platform (SponsorshipOS) designed for sports clubs to manage sponsorships, contracts, hospitality, guest lists, and partner communications in a single system. It replaces fragmented tools like spreadsheets, email, and generic CRMs with automated workflows and reporting tailored for commercial partnership teams.
Also known as wehave · Wehave
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Sep 2026wehave develops a commercial operations platform for rights holders in sport — professional clubs, leagues, federations and event organisers. The product covers sponsorship CRM and live inventory, contracts and rights/deliverable tracking, hospitality and B2B ticketing (invitations, guest lists, dietary requirements and matchday check-in), branded partner portals, invoicing and automated reporting, with the stated aim of consolidating work otherwise spread across spreadsheets, email chains and generic sales tools.
The platform includes an AI layer branded "Coach Vic", positioned as an assistant that answers questions, advises on commercial setup, executes tasks, and assists with workspace setup such as creating initial assets and adding team members. Reporting is generated from data already captured in the system, producing post-season, activation and match reports branded for the club. A separate capability offers privacy-safe data matching between a rights holder's fan data and a partner's customer data, intended to evidence effects on fan conversion, revenue impact and customer lifetime value; the company's own web application is presented under the heading "data collaboration platform for sponsorships". Published material also describes data clean rooms as a method for brands' customer data and rights holders' fan data to be combined for ROI measurement and audience targeting.
Business model
Software-as-a-service sold directly to rights holders, with a free entry tier requiring no credit card or implementation project and paid consumption-based pricing.
Consumption-based pricing charged per guest rather than per user or per module, with the first 300 guests per season free; a free starting tier is offered alongside paid usage.
Traction
The website states the platform is used by leading clubs and features a testimonial from Floriane Scianguetta, a commercial director. A 2025 funding item lists the company at 2-10 employees and names Miles Ahead, Techstars, Belfius, PMV and BAN Flanders among its investors.
Latest developments
An April 2025 announcement reported a $1,000,000 seed round to accelerate product development, enhance data analytics capabilities, improve the user interface and integrations, and expand market presence. The company publishes an ongoing content programme on sponsorship operations, renewals, rights management, hospitality and sponsorship ROI analytics.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as a purpose-built sponsorship and hospitality platform for sports rights holders, contrasted in its own comparison content with enterprise sponsorship software such as KORE Software and with SponsorCX, and with generic CRMs adapted for sponsorship work.
Built specifically for partnership teams rather than adapted from generic sales software; combines sponsorship CRM, rights delivery evidence, hospitality/B2B ticketing, partner portals and automated reporting in one system; offers fast self-serve setup with a free tier, per-guest pricing, and an AI assistant layer.
Technology
A cloud platform with email/password and enterprise SSO authentication, integrations with ticketing, payments, accounting and CRM systems (listed partners include itsme, WeezEvent, Bundeling, Mollie, Exact Online, Pipedrive, HubSpot, Salesforce and Teamleader), an optional native ticketing module, and an embedded AI assistant ("Coach Vic"). Privacy-safe data matching / data clean room functionality supports joining fan and partner customer datasets for measurement.
Go-to-market
Self-serve sign-up with a free tier and guided workspace setup, combined with booked demos in which the team configures a prospect's workspace before go-live, supported by a content marketing programme of sponsorship operations guides and software comparison articles.
Commercial directors, partnership managers, and hospitality or B2B ticketing managers at professional sports clubs, leagues, federations and event organisers.
Geography
Belgium-based, targeting clubs, leagues and federations; funding proceeds were described as supporting expansion of market presence across key regions.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as WeHave.
Timeline · 1
launches, deals, and filingsFunding news item reporting a $1,000,000 seed round for Wehave, a first-party data collaboration platform for marketing and sponsorships, with proceeds earmarked for product development, data analytics capabilities and market expansion.
$1M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- WeHavewehave.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does WeHave do?
- wehave is a Belgian software platform for sponsorship, hospitality and B2B ticketing operations at sports clubs, leagues and federations.
- Who are WeHave's investors?
- WeHave's investors include Techstars.
- Where is WeHave headquartered?
- WeHave is headquartered in Oppuurs, BE.