SponsorCX

SponsorCX develops sponsorship and partnership management software that consolidates sponsorship inventory, agreements, assets, contacts, fulfillment tasks and reporting into a single system, positioned as a replacement for spreadsheets, generic CRMs and disconnected tools. The platform is organized around four functions: centralizing partnership records in a dedicated sponsorship CRM; automatically generating tasks, timelines and responsibilities once agreements are in place; tracking fulfillment and activation status in real time; and reporting on delivery for recaps, renewals and internal alignment. Features cited by the company include in-app messaging, sales and pipeline management, inventory management, agreement generation, asset scheduling, artwork approvals and proof-of-performance tracking, with access through a free mobile app.

The product serves two sides of a sponsorship relationship. The property-side product supports teams and venues that sell sponsorships, while a brand-side platform, developed with five beta customers and expected to launch around April–May 2025, is aimed at brands and agencies managing their sponsorship investments with rightsholders. The company describes AI as a growing component of the platform, converting manual workflows into automated ones, and says enterprise organizations with complex sponsorship ecosystems are early adopters.

The platform integrates with Salesforce, Microsoft Dynamics, HubSpot, QuickBooks, Sage Intacct, Outlook and Gmail, along with custom integrations; ticketing-system integrations were identified as a development priority following the 2025 funding round.

Founding story

SponsorCX was co-founded by CEO Jason Smith and CTO Creed Mangrum, with the name signalling a founding vision of improving sponsorship customer experience. Smith sold sponsorships for the Utah Jazz for five years and for IMG in the college space for seven years, then moved to the brand side as VP of sponsorships at Mountain America Credit Union, where he did deals ranging from professional sports teams to nonprofits and encountered antiquated platforms and heavy spreadsheet use. Mangrum graduated from MIT with a B.S. in computer science and molecular biology and built web and mobile applications at startups in Boston and Salt Lake City; Smith holds an associate's degree in Spanish from Ricks College (2001) and a B.A. in advertising communications from Brigham Young University.

Business model

SponsorCX sells its sponsorship management platform as software to properties (rightsholders) and to brands that invest in sponsorships. Pricing is quoted per organization, with packages ranging from basic to enterprise and priced according to the number of users and integration requirements, reflecting the workflows, complexity and scale of each customer's sponsorship program.

Tiered software packages (basic through enterprise) priced on user count and integration requirements, quoted through a sales-led demo process rather than published list pricing.

Traction

About 200 clients as of April 2025, primarily professional teams and college athletic departments, including franchises across all five major North American sports leagues and mid-major Division I universities. The company was named to the 2026 Inc. 5000 list. Customer testimonials cite outcomes such as a Fanatics Events sponsorship program scaling from $18 million to more than $70 million while consolidating contracts in one system, and Redding Rodeo collecting 100% of sponsorship payments on time.

Latest developments

On 2026-05-18 SponsorCX announced an additional investment into its Series A round led by Kickstart, with participation from Blueprint Equity, Capital Eleven, Frazier Group, Helm Ventures and returning investors; the amount was not disclosed. Proceeds are earmarked for expanding AI capabilities across the platform ecosystem, connecting leagues, brands and teams, deepening enterprise functionality and supporting global expansion. The company also announced inclusion on the 2026 Inc. 5000 list.