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3 known investors
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Pepper designs and sells bras tailored for AA, A, and B cup sizes, manufactured sustainably in Colombia and Sri Lanka with ethical labor practices. The company emphasizes body positivity and offers styles ranging from unlined to lifted options for direct-to-consumer customers.
Also known as Pepper
Founders & leadership
Investors · 3
How we know: Break Trail Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: NYU Innovation Venture Fund's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Company profile
researched Aug 2026Pepper (wearpepper.com) is a direct-to-consumer intimates brand that designs bras, underwear, lingerie and swimwear specifically for small-chested bodies. Its stated size range covers band sizes 30-42 and cup sizes AA, A and B, and its product design approach is oriented around eliminating cup gaps and avoiding heavy push-up padding.
The assortment spans several bra constructions, including lift-up/push-up styles, wireless bras, lightly lined bras, underwire plunge contour bras, strapless multiway bras, cami bras with built-in support, and t-shirt bras, alongside underwear (thongs, hiphuggers, multi-packs), lingerie and swim. Named styles include the Lift Up Bra, Signature All You Bra, Simply Smooth T-Shirt Bra, MVP Multiway Strapless Bra, Zero-G Wirefree Lift Up Bra, Limitless Wirefree Scoop Bra, Cameo Balconette Lift Up Bra and a Supima cotton cami bra. The company also states a commitment to sustainable and ethical manufacturing practices.
Business model
Pepper sells its own branded intimates and swim products directly to consumers through its website, using bundle offers (for example multi-packs and "buy 2, save" promotions), a points-based rewards program, free shipping above a stated order threshold and free returns.
Revenue comes from online retail sales of branded bras, underwear, lingerie and swimwear, with individual bras priced around $60-$65 and underwear around $18 per piece, plus discounted multi-packs and bundles.
Traction
Product pages display accumulated customer ratings, including 4.71 from 3,370 reviews for the MVP Multiway Strapless Bra, 4.61 from 5,103 reviews for the Lift Up Bra, 4.59 from 1,260 reviews for the Signature All You Bra and 4.53 from 234 reviews for the Simply Smooth T-Shirt Bra.
▸Full profile — market position, go-to-market, geography
Market position
The brand positions itself as designing exclusively for AA-B cups rather than adapting styles from larger-cup ranges, with fit choices intended to prevent cup gapping and avoid unnatural push-up padding, and a broad band range (30-42) within small cup sizes.
Go-to-market
Direct-to-consumer online sales supported by on-site fit tools such as a size quiz and size and fit guide, promotional offers and email/early-access sign-ups, plus customer and influencer social content showing wearers and their sizes.
Consumers with small chests seeking better-fitting intimates, specifically those in band sizes 30-42 and cup sizes AA, A and B.
Geography
Sells online, with site references to United States shipping thresholds in US dollars and to Canada.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Wearpepperwearpepper.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Wearpepper do?
- Pepper is a direct-to-consumer intimates brand making bras, swimwear and underwear designed for AA-B cups.
- Who founded Wearpepper?
- Wearpepper was founded by Jaclyn Fu.
- Who are Wearpepper's investors?
- Wearpepper's investors include Break Trail Ventures, NYU Innovation Venture Fund, Denver Ventures.
- Where is Wearpepper headquartered?
- Wearpepper is headquartered in Unknown, US.