Wealthmore

WealthMore is a US-based, advisor-led wealth management and financial planning service delivered through a mobile app and web platform. Members are matched with an in-house wealth advisor who is a CERTIFIED FINANCIAL PLANNER professional and reachable by text, direct message, call or meeting, and are placed into professionally managed portfolios built from low-cost stock and bond ETFs that are globally diversified and matched to the member's goals, risk profile and time horizon. Portfolios include automatic diversification, rebalancing, dividend reinvestment and fractional (exact-dollar) transactions. The company states it operates as a fiduciary and does not earn revenue from the funds selected for member portfolios or from trading practices.

Alongside the advisor relationship, the platform provides Mora, an AI wealth coach connected to a member's plan that tracks goals between advisor meetings; a Wealth Plan Puzzle tool covering seven areas of financial health; annual goals and monthly challenges; and more than 20 member communities (for example homeownership, women, first-generation wealth builders and new investors) through which advice is delivered at scale. Planning coverage spans cash flow management, home buying, taxes, insurance, college planning, estate planning and retirement. Onboarding is a five-step flow: choose an advisor, verify identity, choose a plan, answer questions to match a portfolio, and begin.

Eligibility is limited to US residents aged 18 or older, including Puerto Rico and the Virgin Islands and US military personnel abroad with a valid US address; residents of Guam and customers residing outside the United States, including US citizens abroad, are not accepted. The company does not lend or pull credit scores, performing only identity verification.

Founding story

Founder and CEO Mical Jeanlys-White spent more than 20 years at large financial institutions including JPMorgan Chase, American Express, Nestlé and Accenture, holds a Columbia MBA, and at JPMorgan worked on credit-education products including an early credit card offering a free credit score, work with the CFPB on credit card debt, and the firm's buy-now-pay-later platform. On becoming a Managing Director she received access to a wealth advisor as a benefit reserved for senior leaders, which highlighted for her how gated financial guidance was. She also cites her grandmother, a disciplined saver who never had an advisor, as motivation. The concept crystallized during a Peloton ride: if technology could deliver world-class fitness instructors and community at scale, it could do the same for wealth advice.

Business model

Subscription membership rather than assets-under-management pricing. A free Community tier provides access to 20+ groups, the Wealth Plan tool and educational content and events; Invest+ at $25 per month adds 1:1 work with a wealth advisor, unlimited investing and professionally managed portfolios; Premium Advice+ at $125 per month adds a dedicated advisor, comprehensive financial planning and guidance covering external accounts. There are no account minimums, no management or AUM percentage fees and no transaction charges, and a first-month-free promotion is offered.

Flat monthly membership fees ($25/month Invest+ and $125/month Premium Advice+); the company states it earns no revenue from the funds selected for portfolios or from trading, and charges no percentage-of-AUM fee.

Traction

Reported over $1 million raised in pre-seed funding as of August 2024, with investors including Emmeline Ventures, First Row Partners and Ben Franklin Technology Partners. Two months after product launch the company reported app updates making it easier to add funds, start portfolios and complete wealth plans, with new accounts opening daily and invitation codes sent to early sign-ups. During beta the largest communities were first-generation wealth builders, new investors and cash flow management. One directory lists 11-20 employees.

Latest developments

A June 2026 profile highlighted the founder's decision to build the company in Philadelphia rather than New York or Silicon Valley. The current website markets Invest+ from $25 per month with no account minimum and no management fee, a first-month-free promotion, the Mora AI wealth coach, the Wealth Plan Puzzle across seven financial areas, and 20+ member communities.