Fundraising FoxWayBetter
New York, US · Founded 2010 · Delaware corporation · 3 known investors
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WayBetter runs a gamified platform that turns healthy habits — such as exercising, eating better, or quitting smoking — into social games where players commit to goals, are held accountable by a community, and earn rewards. It serves consumers pursuing lifestyle and weight-loss changes.
Founders & leadership
WayBetter was founded in 2010 by James S. Rosen.
Board
Investors · 3
Reported raises · per SEC filings
Form D private placements$3.7M disclosed across 3 rounds · 2014–2018
▶$784.9KraisedJun 2018 · 10 investors · Other TechnologyRule 506(b)
- Rolando CohenDirector
- Patrick GeorgeDirector
- James S. RosenExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $784.9K
- First sale
- Jun 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$669.6KraisedDec 2016 · 10 investors · Other TechnologyRule 506(b)
- James S. RosenExecutive Officer, Director
- Patrick GeorgeDirector
- Offering amount
- $2M
- Amount sold
- $669.6K
- First sale
- Oct 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.3MraisedAug 2014 · 14 investors · Other TechnologyRule 506(b)
- Patrick GeorgeDirector
- Randy NicolauDirector
- James S. RosenExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $2.3M
- First sale
- Aug 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Non-dilutive funding · 2 SBIR/STTR awards
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| National Institutes of Health (NIH)National Institutes of Health | Phase II | 2020 | $978.6K |
| National Institutes of Health (NIH)National Institutes of Health | Phase I | 2019 | $148.6K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
Frequently asked questions
- What does WayBetter do?
- WayBetter runs a gamified platform that turns healthy habits — such as exercising, eating better, or quitting smoking — into social games where players commit to goals, are held accountable by a community, and earn rewards. It serves consumers pursuing lifestyle and weight-loss changes.
- Who founded WayBetter?
- WayBetter was founded by James S. Rosen in 2010.
- Who are WayBetter's investors?
- WayBetter's investors include FJ Labs, New Ground Ventures, RiverPark Ventures.
- How much funding has WayBetter raised?
- WayBetter has disclosed $3.7M raised across 3 rounds.
- Where is WayBetter headquartered?
- WayBetter is headquartered in New York, US.