Wakeo

Wakeo operates a SaaS platform that delivers real-time and predictive visibility on intercontinental, multimodal transport flows covering sea, air, road, rail and parcel. The platform aggregates data from a worldwide network of hundreds of sources, including shipping lines, airlines, carriers, ERP and TMS systems, satellites, terminals and IoT devices, and applies AI and algorithmic models built on industry expertise to produce intelligent estimated times of arrival (ETAs) that anticipate disruptions.

The product set includes real-time tracking with predictive ETAs and milestone updates; "Trusted Routes", which scores trade-lane reliability and provides disruption alerts, route optimisation, CO2 and freight-rate data; intelligent analytics for carrier performance measurement, bottleneck identification and transport-plan optimisation; and carbon footprint measurement and reporting for multimodal transportation emissions. Stated coverage includes 97% of shipping lines and NVOCCs, 97% of the air market with more than 240 airlines, 94% road coverage via ELD and telematics integrations, 98% parcel market coverage, and end-to-end rail corridor tracking.

Wakeo states that it operates transport flows in over 180 countries. Its stated customer outcomes include up to 50% reduction in detention and demurrage expenses, 20% reduction in last-minute air shipments, 10% reduction in in-transit inventories, 30% productivity gains and up to four weeks of advance notice of delays.

Founding story

Co-founders Julien Cote and Loïc Marzin met at PwC. Working with large enterprise organisations, they observed the lack of visibility international shippers face on overseas transport. As a data scientist at Strategy& (part of the PwC network), Marzin worked on supply chain optimisation for global enterprises and concluded that data and machine learning could materially change supply chain management. The company was founded in 2016, with Marzin listed as co-founder and CTO from January 2017 and Cote as CEO.

Business model

B2B software-as-a-service: customers subscribe to the Wakeo platform, which integrates with their existing systems (for example TMS platforms such as CargoWise) and with carrier and data-provider networks to deliver visibility, analytics and emissions reporting.

Subscription-based SaaS sold to shippers and freight forwarders; the company reported multiplying annual recurring revenue by over 300% in the year preceding its October 2021 Series A.

Traction

The company reported over 300% growth and a more-than-tripling of ARR in the year before its October 2021 Series A, with no churn in its customer base at that time. It cites a customer base spanning large industrial shippers and global freight forwarders, and reports transport flows in more than 180 countries.

Latest developments

Recent announcements include a formalised strategic alliance with Alpega Group expanding an initial 2023 collaboration to road capabilities, a partnership with Acer EMEA for multimodal shipment tracking and CO2 monitoring, the acquisition of the Veroo software platform from Austrian transport company LKW WALTER, the launch of "Nearby Alternatives" within Trusted Routes, and quarterly product updates through 2025 including SKU-level load visibility.