Volition Beauty
Sausalito, US · Founded 2016 · Delaware corporation · 18 employees on LinkedIn · 2 known investors
Volition Beauty is a beauty brand founded in 2016 that uses a community-driven model, letting people submit and vote on product ideas, so entrepreneurs of any background can develop and bring beauty products to market. It serves beauty enthusiasts and aspiring product creators in the cosmetics industry.
Founders & leadership
Volition Beauty was founded in 2016 by PATRICIA ANNA SANTOS and BRANDY HOFFMAN.
PA
PATRICIA ANNA SANTOSCo-founder
BH
BRANDY HOFFMANCo-founder
SW
STEPHEN WILLSONNamed on SEC filing
Board
MR
Investors · 2
Reported raises · per SEC filings
Form D private placements$775K disclosed across 1 round · 2020
▶$775KraisedApr 2020 · 7 investors · OtherRule 506(b)
▶$775KraisedApr 2020 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- MORGAN RATCLIFFEDirector
- PATRICIA ANNA SANTOSExecutive Officer, Director
- BRANDY HOFFMANExecutive Officer, Director
- STEPHEN WILLSONDirector
- Offering amount
- $2.5M
- Amount sold
- $775K
- First sale
- Apr 2020
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapUlta Salon Cosmetics Fragrance147 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Allure138 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Dermstore62 shared keywordsDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.
Shopmy60 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Companies competing with Volition Beauty for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Volition Beauty do?
- Volition Beauty is a beauty brand founded in 2016 that uses a community-driven model, letting people submit and vote on product ideas, so entrepreneurs of any background can develop and bring beauty products to market. It serves beauty enthusiasts and aspiring product creators in the cosmetics industry.
- Who founded Volition Beauty?
- Volition Beauty was founded by PATRICIA ANNA SANTOS, BRANDY HOFFMAN in 2016.
- Who are Volition Beauty's investors?
- Volition Beauty's investors include Commerce Ventures, ECP Growth.
- How much funding has Volition Beauty raised?
- Volition Beauty has disclosed $775K raised across 1 round.
- Where is Volition Beauty headquartered?
- Volition Beauty is headquartered in Sausalito, US.