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Volition Beauty

Sausalito, US · Founded 2016 · Delaware corporation · 18 employees on LinkedIn · 3 known investors

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Volition Beauty is a beauty brand founded in 2016 that uses a community-driven model, letting people submit and vote on product ideas, so entrepreneurs of any background can develop and bring beauty products to market. It serves beauty enthusiasts and aspiring product creators in the cosmetics industry.

ConsumerDirect to ConsumerE-commerce

Founders & leadership

Volition Beauty was founded in 2016 by PATRICIA ANNA SANTOS and BRANDY HOFFMAN.

PA
PATRICIA ANNA SANTOSCo-founder
BHBRANDY HOFFMAN
BRANDY HOFFMANCo-FounderBrandy Hoffman is an operations and marketing executive who has led cross-functional teams across product, finance, marketing, and sales at early-stage companies. She founded Volition Beauty in 2016, a community-driven beauty brand that enables entrepreneurs to develop and launch cosmetics products through a voting model.
SWSTEPHEN WILLSON
STEPHEN WILLSONBoard MemberManaging Partner at Unilever Ventures

Board

MRMORGAN RATCLIFFE
MORGAN RATCLIFFEBoard directorManaging Director at ECP Growth

Investors · 3

ECP Growthlisted by ECP GrowthGreenwichvia Morgan Ratcliffe · inferred

How we know: ECP Growth's portfolio page · funding news · the VCSheet dataset · Not right? Tell us

Unilever Ventureslisted by Unilever VenturesLondon · $540K – $10.8M

How we know: Unilever Ventures's portfolio page · funding news · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$775K disclosed across 1 round · 2020

▶$775KraisedApr 2020 · 7 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • MORGAN RATCLIFFEDirector
  • PATRICIA ANNA SANTOSExecutive Officer, Director
  • BRANDY HOFFMANExecutive Officer, Director
  • STEPHEN WILLSONDirector
Offering amount
$2.5M
Amount sold
$775K
First sale
Apr 2020
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 4

Ulta Salon Cosmetics FragranceUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
AllureAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
DermstoreDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.
ShopmyShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.

Companies working in the same space as Volition Beauty.

Frequently asked questions

What does Volition Beauty do?
Volition Beauty is a beauty brand founded in 2016 that uses a community-driven model, letting people submit and vote on product ideas, so entrepreneurs of any background can develop and bring beauty products to market. It serves beauty enthusiasts and aspiring product creators in the cosmetics industry.
Who founded Volition Beauty?
Volition Beauty was founded by PATRICIA ANNA SANTOS, BRANDY HOFFMAN in 2016.
Who are Volition Beauty's investors?
Volition Beauty's investors include Commerce Ventures, ECP Growth, Unilever Ventures.
How much funding has Volition Beauty raised?
Volition Beauty has disclosed $775K raised across 1 round.
Where is Volition Beauty headquartered?
Volition Beauty is headquartered in Sausalito, US.