Vital Farms
Austin, US · Founded 2013 · 502 employees on LinkedIn · 4 known investors
Vital Farms produces pasture-raised eggs and butter through a network of family farms, with a stated focus on animal welfare and ethical food production. It offers a traceability program that lets consumers trace an egg carton back to the specific farm where the eggs were laid, and sells its products through grocery stores.
Founders & leadership
Vital Farms was founded in 2013 by Matthew O'Hayer.
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Matthew O'HayerFounder
Investors · 4
Reported raises · per SEC filings
Form D private placements$45.4M disclosed across 6 rounds · 2013–2019
▶$15MraisedMar 2019 · 1 investors · AgricultureRule 506(b)
▶$15MraisedMar 2019 · 1 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Jason JonesDirector
- Russell Diez-CansecoExecutive Officer
- Tony DavisDirector
- Alan KellyDirector
- Karl KhouryDirector
- Jason DaleExecutive Officer
- Matthew O'HayerExecutive Officer, Director
- Betsy FosterDirector
- Steve YoungDirector
- Andrew HeintzmanDirector
- Offering amount
- $15M
- Amount sold
- $15M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$11.1MraisedApr 2017 · 2 investors · AgricultureRule 506(b)
▶$11.1MraisedApr 2017 · 2 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Karl KhouryDirector
- Betsy FosterDirector
- Jason JonesDirector
- Stephen HughesDirector
- Alan KellyDirector
- Jason DaleExecutive Officer
- Andrew HeintzmanDirector
- Tony DavisDirector
- Russell Diez-CansecoExecutive Officer
- Matthew O'HayerExecutive Officer, Director
- Offering amount
- $11.1M
- Amount sold
- $11.1M
- First sale
- Apr 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8MraisedDec 2015 · 2 investors · AgricultureRule 506(b)
▶$8MraisedDec 2015 · 2 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Matthew O'HayerExecutive Officer, Director
- Karl KhouryDirector
- Alan KelleyDirector
- Jason JonesExecutive Officer, Director
- Andrew HeintzmanDirector
- Offering amount
- $8M
- Amount sold
- $8M
- Minimum investment
- $4M
- First sale
- Dec 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$4.5MraisedMay 2015 · 11 investors · AgricultureRule 506(b)
▶$4.5MraisedMay 2015 · 11 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Matthew O'HayerExecutive Officer, Director
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- Minimum investment
- $35.4K
- Sales commissions
- $98K
- Placement agents
- Intellivest Securities, Inc.
- First sale
- Jan 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.3MraisedSep 2014 · 1 investors · AgricultureRule 506(b)
▶$2.3MraisedSep 2014 · 1 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Alan KelleyDirector
- Andrew HeintzmanDirector
- Jason JonesDirector
- Offering amount
- $2.3M
- Amount sold
- $2.3M
- Minimum investment
- $2.3M
- Sales commissions
- $174.4K
- Placement agents
- INTELLIVEST SECURITIES, INC.
- First sale
- Sep 2014
- Incorporated
- Corporation, Delaware, 2009
- Federal exemptions
- 06b
▶$4.5MraisedAug 2014 · 5 investors · AgricultureRule 506(b)
▶$4.5MraisedAug 2014 · 5 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Matt O'HayerExecutive Officer, Director, Promoter
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- Minimum investment
- $150K
- Sales commissions
- $405K
- Proceeds to insiders
- $4.5M
- Placement agents
- Intellivest Securities, Inc.
- First sale
- Jul 2013
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Vital Farms do?
- Vital Farms produces pasture-raised eggs and butter through a network of family farms, with a stated focus on animal welfare and ethical food production. It offers a traceability program that lets consumers trace an egg carton back to the specific farm where the eggs were laid, and sells its products through grocery stores.
- Who founded Vital Farms?
- Vital Farms was founded by Matthew O'Hayer in 2013.
- Who are Vital Farms's investors?
- Vital Farms's investors include Arborview Capital, InvestEco, SJF Ventures, Toba Capital.
- How much funding has Vital Farms raised?
- Vital Farms has disclosed $45.4M raised across 6 rounds.
- Where is Vital Farms headquartered?
- Vital Farms is headquartered in Austin, US.