Visor
Techstars '24Wilmington, US · Founded 2024 · 6 employees on LinkedIn · 7 known investors
Visor is a car search and market research platform that aggregates inventory from multiple sources and provides buyers with transparent pricing, listing history, and market insights without dealer-influenced rankings or advertising. It serves individual car buyers looking for used and new vehicles across the United States.
Founders & leadership
Visor was founded in 2024 by Cole Smith.
CS

Cole SmithinCo-Founder & CTO
Investors · 7
Competitors · 4
by search overlapCarGurus1081 shared keywordsCarGurus operates a car-shopping mobile app that lets consumers compare vehicles, view price estimates, and find deals on dealership lots. It offers features such as real-time price-drop alerts and an in-store "Dealership Mode" for buyers browsing used and new cars.
Truecar908 shared keywordsTrueCar operates an online marketplace that connects consumers with certified dealers for buying, selling, and leasing new, used, and certified pre-owned vehicles. The platform provides research and shopping tools to facilitate transparent automotive transactions.
Carmax648 shared keywords
Caredge458 shared keywordsCarEdge provides transparent car buying services, helping customers navigate the automotive purchase process with advocacy and fair pricing.
Companies competing with Visor for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Visor do?
- Visor is a car search and market research platform that aggregates inventory from multiple sources and provides buyers with transparent pricing, listing history, and market insights without dealer-influenced rankings or advertising. It serves individual car buyers looking for used and new vehicles across the United States.
- Who founded Visor?
- Visor was founded by Cole Smith in 2024.
- Who are Visor's investors?
- Visor's investors include Lux Capital, Techstars, Accel, Fika Ventures, Maveron, Obvious Ventures, Y Combinator.
- Where is Visor headquartered?
- Visor is headquartered in Wilmington, US.






