Visor was founded by Cole Smith in 2024.

Who are Visor's investors?

Visor's investors include Lux Capital, Techstars, Accel, Fika Ventures, Maveron, Obvious Ventures, Y Combinator.

Where is Visor headquartered?

Visor is headquartered in Wilmington, US.

Visor

Techstars '24

Wilmington, US · Founded 2024 · 6 employees on LinkedIn · 7 known investors

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Visor is a car search and market research platform that aggregates inventory from multiple sources and provides buyers with transparent pricing, listing history, and market insights without dealer-influenced rankings or advertising. It serves individual car buyers looking for used and new vehicles across the United States.

B2B Marketplaces Consumer Data & Infrastructure SaaS

Founders & leadership

Visor was founded in 2024 by Cole Smith.

Cole SmithCo-Founder & CTO

Investors · 7

Lux Capitallisted by Lux CapitalNew York · $100K – $100M

How we know: Lux Capital's portfolio page · funding news · Not right? Tell us

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · Not right? Tell us

AccelreportedPalo Alto · $500K – $100M

How we know: funding news · Not right? Tell us

Fika VenturesreportedCulver City · $250K – $2M

How we know: funding news · Not right? Tell us

MaveronreportedSeattle · $100K – $8M

How we know: funding news · Not right? Tell us

Obvious VenturesreportedSan Francisco · $250K – $6M

How we know: funding news · Not right? Tell us

Y CombinatorreportedSan Francisco · $500K

How we know: funding news · Not right? Tell us

Funding

SEC filings, press & company announcements

Undisclosed amountSeries AAug 2018
Source ↗
Undisclosed amountSeedOct 2017
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 4

CarGurusCarGurus operates a car-shopping mobile app that lets consumers compare vehicles, view price estimates, and find deals on dealership lots. It offers features such as real-time price-drop alerts and an in-store "Dealership Mode" for buyers browsing used and new cars.

TruecarTrueCar operates an online marketplace that connects consumers with certified dealers for buying, selling, and leasing new, used, and certified pre-owned vehicles. The platform provides research and shopping tools to facilitate transparent automotive transactions.

CarmaxCarMax is a national used-vehicle retailer that sells pre-inspected vehicles through fixed-price no-haggle sales, operates wholesale auctions for licensed dealers, and provides auto financing to retail customers. The company serves consumers and dealers through both physical stores and digital channels across the United States.

CaredgeCarEdge provides transparent car buying services, helping customers navigate the automotive purchase process with advocacy and fair pricing.

Companies working in the same space as Visor.

Frequently asked questions

What does Visor do?: Visor is a car search and market research platform that aggregates inventory from multiple sources and provides buyers with transparent pricing, listing history, and market insights without dealer-influenced rankings or advertising. It serves individual car buyers looking for used and new vehicles across the United States.
Who founded Visor?: Visor was founded by Cole Smith in 2024.
Who are Visor's investors?: Visor's investors include Lux Capital, Techstars, Accel, Fika Ventures, Maveron, Obvious Ventures, Y Combinator.
Where is Visor headquartered?: Visor is headquartered in Wilmington, US.