Fundraising Fox

Violet Grey

West Hollywood, US · Founded 2010 · Delaware corporation · 1 known investors

Founders & leadership

Violet Grey was founded in 2010 by Cassandra Grey.

CG
Cassandra GreyFounder

Board

MW
Michael WalrathBoard director
AN
Aviv NevoBoard director
RS
Richard ScanlonBoard director
MM
Marigay MckeeBoard director
BG
Brad GreyBoard director

Investors · 1

Assembled BrandsCalifornia

Reported raises · per SEC filings

Form D private placements

$30.2M disclosed across 4 rounds · 2014–2018

▶$9MraisedFeb 2018 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael WalrathDirector
  • Cassandra GreyExecutive Officer, Director
  • Richard ScanlonDirector
  • Aviv NevoDirector
  • Marigay McKeeDirector
  • Jill ScalamandreDirector
  • April UchitelExecutive Officer
  • Marc ReyDirector
Offering amount
$9M
Amount sold
$9M
Proceeds to insiders
$1.7M
First sale
Feb 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.2MraisedSep 2017 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Marissa BellExecutive Officer
  • Cassandra GreyExecutive Officer, Director
  • Marigay McKeeDirector
  • Michael WalrathDirector
  • Aviv NevoDirector
  • Richard ScanlonDirector
Amount sold
$1.2M
First sale
Aug 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12.9MraisedAug 2016 · 19 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Marigay MckeeDirector
  • Cassandra GreyExecutive Officer, Director
  • Brad GreyDirector
  • Michael WalrathDirector
  • Aviv NevoDirector
  • Richard ScanlonDirector
Offering amount
$18.7M
Amount sold
$12.9M
First sale
May 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7.1MraisedMar 2014 · 26 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Richard ScanlonDirector
  • Brad GreyDirector
  • Aviv NevoDirector
  • Cassandra GreyExecutive Officer, Director
  • Michael WalrathDirector
Offering amount
$7.3M
Amount sold
$7.1M
First sale
Feb 2014
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.