VilMer
Founded 2016 · 43 employees on LinkedIn · 4 known investors
VilMer is a Norwegian technology company offering VilMer Aktivitetsplan, a digital "Activity-as-a-Service" platform that connects elderly residents and care services with volunteers, everyday companions, relatives, and digital activities. It serves nursing homes, day-care programs, assisted-living and senior housing across Norway, Sweden, and Denmark to increase activity and social contact for the elderly while relieving healthcare staff.
Also known as VilMer AS
Founders & leadership
VilMer was founded in 2016 by Øystein Landgraff and Harald Odde.
Investors · 4
Also in the syndicate · 3
Company profile
researched Aug 2026VilMer AS is a Norwegian company that delivers "activity as a service" to elderly care through a digital platform. Its core product, VilMer Aktivitetsplan, schedules and delivers an agreed number of physical and digital activities each week or month to nursing home wards, day-care centres, assisted-living units and elderly people living at home. Activities are tailored to each person's life history, interests and state of health, and are carried out together with volunteer clubs and associations, kindergartens, schools, companies, individuals, paid contributors, partners and suppliers, coordinated with healthcare staff and relatives.
Alongside the institutional offering, VilMer operates VilMer Hverdagsvenn ("everyday friend"), a service in which vetted local companions make recurring weekly visits to seniors living at home for conversation, walks and exercise, cultural outings and accompaniment to medical appointments and other services; relatives receive updates after each visit. The wider product family includes MinMemoria, VilMer Digitale opplevelser, VilMer VR, Aktivitetsdosetten and an online shop. The company positions its offering as social welfare technology that supports rather than replaces care staff, aiming to increase activity for residents without adding to staff workload.
Business model
VilMer sells subscription-style activity delivery to care providers: municipalities, non-profit and private care operators contract for a set number of physical and digital activities per period delivered through the VilMer Aktivitetsplan platform. A second line sells directly to consumers, where families buy recurring visits from an everyday friend at a fixed hourly rate, with a free trial and no lock-in period. Activity supply is drawn largely from unpaid volunteers and community organisations, supplemented by paid contributors, partners and suppliers.
Revenue comes from agreements with municipalities and care operators for the activity service and platform, and from private customers paying an hourly rate for VilMer Hverdagsvenn visits, listed at NOK 310 per hour with weekly visits from one visit per week.
Traction
The company reports over 100 satisfied municipalities and large healthcare customers in Scandinavia, more than 100,000 good moments created for seniors in cooperation with nearly 100 municipalities, and a growing number of private customers. A third-party profile lists 11-50 employees and about 29,200 monthly website visits.
Latest developments
Recent company news items announce Scale Leap Capital as a new investor, the ambassador partnership with Dag Otto Lauritzen and an associated campaign collecting family caregivers' experiences, a Swedish study on digital life histories improving communication in dementia care, and press coverage of customer activities and the Yetitablet.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company states it works with more than 100 municipalities in Norway, Sweden and Denmark as well as several non-profit and private care operators in Scandinavia, and describes its ambition as being the market's leading total supplier of activities for the elderly.
VilMer combines a technology platform with operational delivery of activities, mobilising volunteers, community organisations and paid companions rather than only supplying software; visits use the same fixed companion at fixed times, with substitutions if the personal fit is poor, and plans are person-centred and tied to life history and interests.
Technology
The platform delivers digital activity plans that consolidate all activities and solutions in one place and match them to residents' life histories, interests and health. Products include MinMemoria digital life-history tools, VilMer Digitale opplevelser (digital experiences), VilMer VR, the Aktivitetsdosetten, and the Triggo activity app; earlier acquired technologies Televindu and Vidoc were folded into the offering. Support is provided per product line and the company publishes GDPR and privacy documentation.
Go-to-market
Sales run through municipal and care-operator agreements, supported by a public campaign presence including brand ambassador Dag Otto Lauritzen and a caregiver-story campaign, recruitment funnels for volunteers, everyday friends and corporate social-responsibility partners, plus a newsletter, customer stories and press coverage. A free trial with no obligation is offered on the consumer service.
Municipal care services, nursing home departments, day-care programmes and assisted-living/senior housing, non-profit and private care operators in Norway, Sweden and Denmark, plus a growing base of private customers: elderly people living at home and their families and relatives.
Geography
Headquartered in Norway, with the company recorded at Brumunddal in Innlandet county; VilMer Hverdagsvenn is offered across Norway and the company has customers in Norway, Sweden and Denmark.
History
VilMer started in Ringsaker municipality in 2017 and reported a strong first phase with a large increase in activity there in 2018. More municipalities in Innlandet adopted VilMer Opplevelser in 2019. In 2020 it expanded to new regions, signed a large innovation contract with Trondheim municipality, incorporated MinMemoria and launched VilMer Digitale opplevelser during the COVID-19 lockdown. In 2021 it launched VR and the Triggo app, absorbed Televindu and won its first customers in Denmark and Sweden. By 2022 it had agreements with more than 80 Scandinavian municipalities, added Aktivitetsdosetten and Vidoc and opened a webshop. In 2023 it launched the first version of VilMer Aktivitetsplan integrating all its solutions and extended the service to elderly people living at home, adding large non-profit and private operators as customers.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 9
launches, deals, and filingsVilMer announced on its news feed that Scale Leap Capital has come in as a new investor.
Former cyclist Dag Otto Lauritzen was announced as an active ambassador for VilMer, taking part in a campaign to collect and highlight the experiences of family caregivers.
VilMer released the first version of VilMer Aktivitetsplan, integrating all of the company's solutions, and extended the offering to elderly people living at home.
VilMer raised NOK 18 million (reported as USD 2.03m) from investors including Investinor, Skagerak Capital, Birger Steen, Birger Magnus and Thomas Falck.
$2M source ↗
VilMer reported agreements with over 80 Scandinavian municipalities; Aktivitetsdosetten and Vidoc became part of VilMer and the VilMer webshop launched.
VilMer launched VR and the activity app Triggo, incorporated Televindu, and gained its first customers in Denmark and Sweden.
VilMer rolled out in new regions, signed a large innovation contract with Trondheim municipality, incorporated MinMemoria, and launched VilMer Digitale opplevelser during the COVID-19 shutdown.
Further municipalities in the Innlandet region began using VilMer Opplevelser.
VilMer started up in Ringsaker in 2017, followed in 2018 by a reported multiplication of activity levels in the municipality.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- VilMervilmer.no · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does VilMer do?
- Norwegian provider of digital activity plans and companion services that bring social and physical activity to elderly care users.
- Who founded VilMer?
- VilMer was founded by Øystein Landgraff, Harald Odde in 2016.
- Who are VilMer's investors?
- VilMer's investors include Skagerak Capital.