VideoVerse
AcquiredFounded 2016 Β· 215 employees on LinkedIn Β· 8 known investors
VideoVerse is an AI-powered video technology platform that creates automated highlights and transforms live and archival sports video content. The platform serves sports leagues, broadcasters, and esports organizations.
Also known as Clippings Β· Magnifi Β· VideoVerse (Magnifi)
Investors Β· 8
Also in the syndicate Β· 1
Company profile
researched Aug 2026VideoVerse is a video technology company built around an ecosystem of AI and deep-learning tools for editing, transforming and publishing video. Its flagship product, Magnifi, is an AI-driven highlights generator that performs contextual video analysis with a human-in-the-loop workflow to detect key moments in sports, news and entertainment and produce live clips and digital-ready highlights in real time. Alongside Magnifi, the company has listed products including Illusto and Styck, and offers content moderation (detection and tagging of sensitive content), web stories, an online video editor, dynamic content transformation with effects and transitions, and smart distribution that auto-packages, localizes and distributes clips across channels.
The company was founded in 2016 by Vinayak Shrivastav, Saket Dandotia and Alok Patil. In its early years it built a range of AI tools, including one to detect smoking and drinking in footage for Indian film certification purposes and object-identification technology deployed for e-commerce video. It pivoted toward video editing and detection tools for sports broadcasters after early work with Hotstar on identifying action points in cricket, and later dropped its other products to concentrate on sports video. More recent additions include rules-based automatic content packaging (for example, all three-pointers by a given basketball player, auto-published to social media), AI-powered translation, and a GenAI upgrade for live and archival video storytelling announced in July 2025. In March 2024 it released a Magnifi plugin for Adobe Premiere Pro.
Founding story
The company was founded in 2016 by Vinayak Shrivastav, Saket Dandotia and Alok Patil. Its move into sports came after Hotstar sought a solution capable of identifying action points in sports, primarily cricket, which led the team to build clipping and detection tools for broadcasters.
Business model
VideoVerse sells its technology to enterprises as a SaaS platform, serving broadcasters, OTT services, sports leagues, clubs and rights holders, news and entertainment companies, marketing agencies, e-gaming platforms and educational institutions, and also targets individual creators with its editing tools.
The company has stated it operates as a SaaS tool, charging based on the number of hours of footage a broadcaster or streaming service wants to process.
Traction
Clients cited in coverage and on the company site include the Indian Premier League and Women's Premier League, FIFA+, Nippon TV, Clubber TV, Sony LIV, FanCode, StarzPlay, Formula E, the ECHL and its 28 member teams, the Danish League (3F Superliga and Betinia Liga), the Mountain West conference, the University of Wyoming and University of Nevada-Reno athletics departments, the Vietnam Pro Basketball League and the Pro Panja League. The company reported reaching $65 million in revenue with a 35-40% EBITDA margin at the time of the 2025 acquisition announcement.
Latest developments
Minute Media, backed by BlackRock and Goldman Sachs, announced the acquisition of VideoVerse on 9 September 2025; no valuation was disclosed by the parties, though sources told TechCrunch the deal was in the $200-250 million range. By August 2026, TechCrunch reported the deal had unraveled: Minute Media said in May that it was terminating its engagement with VideoVerse after discovering significant discrepancies in the company's representations, and the two had continued to operate as separate legal entities. Founder Vinayak Shrivastav was out as CEO by the end of April 2026 and is the subject of multiple legal cases.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
VideoVerse became a significant participant in the automated clipping segment, with technology used by major sports properties and broadcasters; press coverage described it as a key player in the clipping industry and its CEO's Forbes Council profile described the company as a tech leader in instant highlights and short-form clip generation.
Combines a proprietary core model for in-game moment detection with human-in-the-loop verification and end-to-end workflow from ingestion through clipping, packaging, localization and distribution, delivered in near real time on live streams.
Technology
The platform combines computer vision, AI and deep learning to identify key moments, players and objects in long-form video and convert them into short clips and highlight packages, with human-in-the-loop review. The company has said it uses third-party models within its AI workflows but relies on its own core model to identify key moments in a game. Additional capabilities include AI content moderation and tagging, AI-powered translation, rules-based automated content packaging, and automated distribution and localization.
Go-to-market
Direct enterprise sales to broadcasters, leagues and rights holders, supported by partnerships (for example with Photron in Japan), industry awards and trade-show presence, and integrations such as the Adobe Premiere Pro plugin. Following the Minute Media transaction, the stated plan was to pair the AI suite with Minute Media's publisher distribution and monetization network and target more U.S.-based leagues.
Sports broadcasters, OTT platforms, leagues, teams and rights holders, news and entertainment publishers, esports organizations, marketing agencies, and college athletics departments.
Geography
Headquartered in Mumbai, India, with the company describing offices across India, the USA, Europe, Israel, Singapore and the Middle East; a third-party database also lists a San Francisco, California location. Deployments span India, Japan, Denmark, Brazil, Vietnam, the Middle East and the United States.
History
Founded in 2016 in Mumbai, the company initially built assorted AI video tools before focusing on sports highlight generation for broadcasters. It acquired Reely.ai in April 2023 to expand AI-powered content creation and social reach for esports, secured investment from Bluestone Equity Partners announced in December 2023, and agreed to be acquired by Minute Media in September 2025.
Risks & controversies
TechCrunch reported in August 2026 that the Minute Media transaction collapsed amid allegations of fraud. Bluestone Capital, an investor from the 2023 round, is suing the company for fraud, alleging violations of its investment terms and refusal to pay out acquisition proceeds. A creditor, Lingotto, is seeking to recover $64 million relating to a $55 million structured loan arranged in October, of which $53 million was transferred on 1 October to an account controlled by Clippings; Lingotto alleges documents supplied by Shrivastav were forged, including a signature of Minute Media's CEO and screenshots of bank balances. Former COO Sabya Das alleges Shrivastav forged his signature on loan and share-repurchase agreements to extract tens of millions of dollars from the company. Minute Media, Lingotto and Bluestone are each seeking restitution in Delaware Chancery Court. Investors reported still awaiting their share of proceeds, and tens of millions of dollars are said to be unaccounted for. Shrivastav did not respond to requests for comment.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Competitors Β· 5
by search overlap
Companies competing with VideoVerse for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 16
launches, deals, and filingsBluestone Capital sued VideoVerse for fraud over investment terms and unpaid acquisition proceeds; creditor Lingotto sought $64 million tied to a $55 million structured loan it says was obtained with forged documents; former COO Sabya Das alleged forged signatures on loan and share-repurchase agreements. Minute Media, Lingotto and Bluestone are each seeking restitution in Delaware Chancery Court.
Minute Media said it was terminating its contract with VideoVerse after, among other things, significant discrepancies were discovered in VideoVerse's representations; the two had continued operating as separate legal entities after the acquisition closed.
TechCrunch reported that by the end of April, founder Vinayak Shrivastav was out as CEO amid overdue loan payments and disputes with creditors and investors.
BlackRock- and Goldman Sachs-backed sports media company Minute Media announced it was acquiring VideoVerse, owner of Magnifi. No valuation was disclosed by the parties; sources told TechCrunch the deal was in the $200-250 million range, similar to VideoVerse's valuation at its 2023 round. Minute Media's CEO said it was the company's largest acquisition by value and company size.
Acquisition intended to enhance AI-powered content creation and social media reach for esports and other segments.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- VideoVersevverse.ai Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does VideoVerse do?
- VideoVerse is an Indian AI video technology company whose Magnifi platform auto-generates sports and news highlights.
- Who are VideoVerse's investors?
- VideoVerse's investors include Alpha Wave Global, Cathexis Ventures, Evolvence India Fund, Hyderabad Angels, Moneta Ventures, Savano Capital Partners, VenturEast.