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Viceventures

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Vice Ventures is an early-stage venture capital firm that invests in startups in stigmatized or "vice" industries such as alcohol, cannabis, nicotine, psychedelics, sex tech, sports betting, and wellness. It backs founders in these non-traditional verticals.

Also known as Vice Ventures

Founders & leadership

CD
Catharine DockeryFounder & General Partner

Investors · 1

Company profile

researched Aug 2026

Vice Ventures is an early-stage venture capital fund that invests in companies operating in industries widely regarded as stigmatized or "bad," with the stated aim of overcoming those stigmas while pursuing superior returns. Its investment scope covers non-traditional verticals including alcohol, cannabis, energy, nicotine, psychedelics (including MDMA and ketamine), sex tech, wellness, skill-based betting and sports betting, as well as categories the firm describes as yet-to-be-known vices.

The fund was started in 2018 by founder and General Partner Catharine Dockery, initially using several special purpose vehicles, with the first close of Fund I following in 2019. The firm invites inbound pitches through a contact address on its website.

Founding story

Catharine Dockery founded Vice Ventures in 2018, beginning with several SPVs before the first close of Fund I in 2019. She entered venture capital after working in retail M&A on Walmart's digitally native vertical brands team, with prior experience in equity trading and high-yield credit research, and graduated from NYU's Gallatin School of Independent Study with a concentration combining neuroscience and finance. The firm's website attributes its formation to her interest in high-quality brands and in pockets of market opportunity overlooked by other investors.

Business model

Vice Ventures operates as a venture capital fund, deploying capital into early-stage companies. It began investing through special purpose vehicles before raising a dedicated fund (Fund I).

▸Full profile — market position, go-to-market, geography, history

Market position

The fund positions itself as a specialist backer of companies in superficially "bad" industries that mainstream investors may avoid due to stigma.

Rather than targeting conventional technology sectors, the fund concentrates specifically on vice and stigmatized categories, framing that stigma as a source of overlooked market opportunity.

Go-to-market

The firm sources opportunities through inbound pitches submitted to a published contact address (info@viceventures.com), supported by media visibility around its founder.

Early-stage startups and their founders operating in stigmatized verticals such as alcohol, cannabis, energy, nicotine, psychedelics including MDMA and ketamine, sex tech, wellness, skill-based betting and sports betting.

Geography

The website does not specify offices; founder Catharine Dockery grew up in New York and studied at NYU.

History

Vice Ventures was started in 2018 with several special purpose vehicles, and Fund I reached its first close in 2019. In 2020, founder Catharine Dockery was recognized as a headline member of the Forbes 30 Under 30 list.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Timeline · 3

launches, deals, and filings
Jan 2020
Founder named to Forbes 30 Under 30 (2020)

Founder and General Partner Catharine Dockery was recognized as a headline member of the Forbes 30 Under 30 list for 2020.

source ↗

Jan 2019
First close of Fund I

Vice Ventures held the first close of its Fund I in 2019, following the SPVs used at the firm's 2018 launch. No amount disclosed.

source ↗

Jan 2018
Vice Ventures founded with several SPVs

Catharine Dockery started Vice Ventures in 2018, initially operating through several special purpose vehicles (SPVs).

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Viceventures do?
Vice Ventures is an early-stage venture capital fund investing in companies in stigmatized "vice" industries.
Who founded Viceventures?
Viceventures was founded by Catharine Dockery.
Who are Viceventures's investors?
Viceventures's investors include Evolution VC Partners.