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Verb

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Verb AI is a behavioral research platform that exposes consumer behavior data to AI agents through a hosted MCP server.

Also known as Verb AI · Verb.ai

Founders & leadership

VMVincent Miceli
Vincent MiceliFounder

Investors · 11

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Verb (verb.ai), also referred to as Verb AI, operates a behavioral research platform built around consumer behavior data. Its documentation describes a hosted Model Context Protocol (MCP) server that lets AI assistants and agent platforms connect to the platform's behavioral research data and user insights under OAuth authentication. The documented data scope spans user behavior across news consumption, e-commerce, social media, search, and app usage, including activity on platforms such as YouTube, Instagram, Reddit, search engines, and ecommerce sites.

The documentation set includes a getting-started guide, a query cookbook, instructions for connecting the MCP server, and sections for a builder tool, a marketplace, and a published dataset covering Gen Z mobile viewing behavior on YouTube. Stated use cases include analyzing behavior patterns, filtering and analyzing users by demographics, education, employment and activity level, semantic search across behavioral documents, cross-platform behavioral analysis, and automated generation of behavioral reports and user segments.

▸Full profile — technology, go-to-market

Technology

The platform is accessed through a hosted Model Context Protocol (MCP) server, an open standard for connecting AI assistants to external data sources. Access is authenticated via OAuth, and the documentation states the service is designed to interoperate with AI assistants and platforms including Claude and ChatGPT. Data is formatted for AI agent consumption with structured output and semantic search over behavioral documents. A builder tool, a marketplace, and datasets such as a YouTube Gen Z mobile viewing dataset are documented components.

Go-to-market

The product is distributed as a hosted MCP server that customers connect to their existing AI tools, supported by public developer documentation covering setup, query patterns, a builder, and a marketplace.

Users conducting behavioral research, demographic analysis and user insight work, as well as developers and teams connecting AI agents and assistants to behavioral data.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Verb do?
Verb AI is a behavioral research platform that exposes consumer behavior data to AI agents through a hosted MCP server.
Who founded Verb?
Verb was founded by Vincent Miceli.
Who are Verb's investors?
Verb's investors include Hoxton Ventures, Animoca Brands, BitGo, FJ Labs, Global Founders Capital, Kingsway Capital, Kraken, Nebari Ventures and 3 more.