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Veracity Protocol
Techstars '19New York City, US · Founded 2018 · 24 employees on LinkedIn · 4 known investors
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Veracity Protocol develops Vision AI-based protocols for product authentication, serialization, and traceability using microstructure fingerprinting without physical tags or invasive methods. The platform serves manufacturers and supply chain operators across all industries to comply with digital product passport regulations and detect counterfeits.
Also known as Veracity Protocol
Founders & leadership
Veracity Protocol was founded in 2018 by Jakub Krcmar.
Investors · 4
How we know: Mosaic Venture Lab's portfolio page · Not right? Tell us
How we know: Purple Ventures's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Sep 2026Veracity Protocol develops Vision AI protocols that create a "microstructure fingerprint" of a physical object from a single image, which the company positions as a protocol of trust for physical objects. The fingerprint is used as the basis for a set of capabilities offered on one platform: secure microstructure fingerprinting, secure non-invasive serialization via a Non-invasive Microstructure Number (NMN), microstructure authentication, image-based product classification, secure product traceability, product integrity detection (identifying unauthorized modifications or anomalies against original specifications), grading, and digital passportization.
The company markets a Secure Digital Product Passport (SDPP) built around its Secure Scan Interface (SSI) protocol, which it presents as a digital product passport component aligned with European Union policy on transparency, traceability and sustainability across product life cycles. Veracity Protocol contrasts its approach with RFID and NFC chips, QR codes, digital marks, holograms, optical and printed features, and blockchain/token-based approaches, arguing those identifiers can be cloned, duplicated, tampered with, or fail to bind a physical item to its digital record. The company describes its team as Vision AI experts, PhD engineers and developers, and states it is building "the one source of truth for products."
Business model
Veracity Protocol offers its Vision AI protocols to businesses as a platform delivered through cloud services, an API and an SDK, with capture performed on standard smartphones and cameras rather than dedicated hardware. It also promotes a partner program for organizations building solutions on its protocols.
The company positions monetization around licensing microstructure fingerprints and unlocking new product capabilities such as non-invasive serialization for its customers.
Traction
Veracity Protocol is a portfolio company of Tensor Ventures, which highlighted its Non-invasive Microstructure Number technology and its mobile application in a December 2024 portfolio update. The company lists selections by Techstars (2019), Plug and Play (2020) and Starburst (2021), Microsoft for Startups partnership (2022), and 2024 membership in EC Digital Europe's CIRPASS-2 expert working group and Community of Practice.
Latest developments
In December 2024, investor Tensor Ventures featured Veracity Protocol's Non-invasive Microstructure Number technology and a preview of its application as part of its portfolio update, framing it as an alternative to QR codes, labels and RFID chips for traceability.
▸Full profile — market position, technology, go-to-market
Market position
Veracity Protocol positions itself against tag-, chip-, code- and print-based identification methods (RFID, NFC, QR codes, holograms, optical and printed security features) and against blockchain/token approaches to physical-digital linkage, arguing that a non-invasive microstructure fingerprint avoids cloning and tampering risks while adding no materials or waste. It cites recognition including a Techstars top-10 AI-blockchain startup listing (2019), a Plug and Play top-20 Vision IoT startup listing (2020), a Starburst top-10 Vision AI startup listing (2021), Microsoft for Startups partner status (2022), and 2024 membership in the EC Digital Europe CIRPASS-2 expert working group and Community of Practice.
Its stated differentiators are non-invasive identification that requires no physical tags, chips, QR codes or extra printing; camera-agnostic models that run on standard smartphones; a single fingerprint supporting multiple protocols on one platform; and alignment with ESG requirements and EU Digital Product Passport legislation.
Technology
The core technology captures the unique microstructure of a product surface from a digital image and converts it into a fingerprint the company describes as immutable and tamper-proof. On top of that fingerprint, the company runs Vision AI models for authentication, classification, serialization (linking a Non-invasive Microstructure Number to an item), traceability and integrity/anomaly detection. The company states the models are camera-agnostic and compatible with modern smartphones and cameras, require no additional hardware or operational changes, and are intended to work across product types, shapes, materials and mass-scale production conditions.
Go-to-market
The website drives demo bookings and direct contact, and the company runs a partner program inviting other organizations to build on its protocols. It also participates in accelerator and corporate startup programs and EU digital product passport working groups.
Brands, manufacturers and supply chain operators seeking product authentication, serialization, traceability and digital product passport compliance, including organizations with ESG and sustainability reporting requirements.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Related companies · 2
Companies working in the same space as Veracity Protocol.
Timeline · 6
launches, deals, and filingsTensor Ventures highlighted Veracity Protocol's Non-invasive Microstructure Number (NMN) technology for traceability without QR codes, labels or RFID chips, and showed a preview of the company's app.
Veracity Protocol lists 2024 membership in the CIRPASS-2 expert working group and in the Community of Practice under EC Digital Europe, both related to digital product passports.
The company lists partner status in the Microsoft for Startups program as of 2022.
Veracity Protocol lists recognition as a Top 10 Vision AI Startup by Starburst in 2021.
Veracity Protocol lists recognition as a Top 20 Vision IoT Startup by Plug and Play in 2020.
Veracity Protocol lists recognition as a Top 10 AI-Blockchain Startup by Techstars in 2019.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Veracity Protocolveracityprotocol.org · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Veracity Protocol do?
- Veracity Protocol uses Vision AI microstructure fingerprinting to authenticate, serialize and trace physical products without tags.
- Who founded Veracity Protocol?
- Veracity Protocol was founded by Jakub Krcmar in 2018.
- Who are Veracity Protocol's investors?
- Veracity Protocol's investors include Mosaic Venture Lab, Purple Ventures, Techstars, Tensor Ventures.
- Where is Veracity Protocol headquartered?
- Veracity Protocol is headquartered in New York City, US.