Veesual

Veesual is a Paris-based company that develops AI image-generation technology for fashion brands and online retailers. Its proprietary 2D-based Image Generation Engine (referred to as IGT) is designed to adapt multiple garments onto any model image with natural rendering and fitting, allowing brands to produce high-quality product imagery at scale without shooting each product on multiple models. The company packages this into "Augmented Shopping" experiences sold to e-commerce sites: Mix&Match, which lets shoppers combine garments into complete looks; Switch Model, which lets shoppers view a product on a model whose body type, age or ethnicity they identify with; and Look Inspiration, which shows garments styled in different outfits.

The company positions the technology as an answer to the cost of photographing individual products on diverse models, and states that generated imagery can also be reused on brands' acquisition and retargeting channels in addition to product pages. Veesual's own site describes an AI engine that generates outfits on body-accurate models in real time, with the stated aim of improving shopper visualisation and brand conversion. As of the company's story page, Veesual reported a team of 20+ specialists across AI, fashion tech and e-commerce.

The veesual.ai domain currently presents a product branded VidCap AI focused on automated image animation, which connects to a product feed and converts static product visuals into short videos at scale.