/Companies

VCharge

Acquired

Providence, US · Founded 2010 · Delaware corporation · 4 known investors

Find your way into VCharge

Developer of energy management technology to optimize energy procurement in real-time power markets. Acquired by OVO Energy in 2017.

Also known as VCharge Energy · VCharge Inc

Founders & leadership

JM
Jessica MillarExecutive
DD
David DurfeeExecutive
GP
George P. BakerExecutive

Board

MC
Mark CarthyBoard director
EZ
Eugene ZimonBoard director

Investors · 4

Also in the syndicate · 2

Clean Energy Venture GroupK.C. Investments

Reported raises · per SEC filings

Form D private placements

$1.1M disclosed across 4 of 6 rounds · 2011–2016

▶$320KraisedSep 2016 · 8 investors · Other Energy
Rule 506(b)
Officers, directors & promoters on the filing
  • Eugene ZimonDirector
  • David DurfeeExecutive Officer, Director
  • George P. BakerExecutive Officer, Director
  • Jessica MillarExecutive Officer, Director
  • Mark CarthyDirector
Offering amount
$500K
Amount sold
$320K
First sale
Aug 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$256.5KraisedSep 2015 · 8 investors · Other Energy
Rule 506(b)
Officers, directors & promoters on the filing
  • Jessica MillarExecutive Officer, Director
  • Mark CarthyDirector
  • David DurfeeExecutive Officer, Director
  • Eugene ZimonDirector
  • George P. BakerExecutive Officer, Director
Offering amount
$500K
Amount sold
$256.5K
First sale
Aug 2015
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$320KraisedMar 2015 · 8 investors · Other Energy
Rule 506(b)
Officers, directors & promoters on the filing
  • Jessica MillarExecutive Officer, Director
  • David DurfeeExecutive Officer, Director
  • Mark CarthyDirector
  • George P. BakerExecutive Officer, Director
  • Eugene ZimonDirector
Offering amount
$400K
Amount sold
$320K
First sale
Jan 2015
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$250KraisedJul 2014 · 12 investors · Other Energy
Rule 506(b)
Officers, directors & promoters on the filing
  • Jessica MillarExecutive Officer, Director
  • David DurfeeExecutive Officer, Director
  • George P. BakerExecutive Officer, Director
  • Mark CarthyDirector
  • Eugene ZimonDirector
Offering amount
$500K
Amount sold
$250K
First sale
Jun 2014
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

VCharge developed a cloud-based platform for what it called "Transactive Load": electric thermal storage (ETS) heaters, electric vehicles and other electrical loads coupled to energy storage that can respond dynamically to grid conditions and participate in electricity and ancillary services markets. Its VNet software used optimization algorithms to buy electrical energy when it was cheapest while simultaneously providing balancing and stabilisation services to grid operators and other market participants, addressing the physical and economic volatility introduced by wind and solar generation.

The company's first commercial application retrofitted new and existing electric storage heaters with patented SmartBricks controls, allowing residents to manage heating from a smartphone. Deployed with social housing landlords, the approach was positioned as improving resident comfort and lowering bills — addressing fuel poverty — while aggregating the heaters into grid-facing flexibility. By the time of its 2017 acquisition, VCharge had developed projects on six electric grids in five countries and operated what it described as the world's largest aggregated residential "virtual battery" delivering ancillary services, comprising thousands of electric thermal storage heaters serving the PJM Interconnection grid operator in the United States, at a stated one-thirtieth of the cost of a comparable lithium-ion battery.

Founding story

Jessica Millar, trained as a mathematician, founded VCharge in March 2009 to bring modern optimization and communications technology to bear on the problem of intermittent renewable energy generation. George Baker, who taught at Harvard Business School for 23 years and had developed the largest community-owned wind power project on the East Coast while on leave in 2008-2009, joined the company in 2010 as CEO.

Business model

VCharge supplied heating controls and a software platform to utilities, grid operators, social housing landlords and end users, aggregating controlled loads into a dispatchable resource that could be monetised in energy and ancillary services markets. Under OVO, the technology was to be paired with a smart energy tariff offered to households with electric storage heaters.

Revenue derived from providing balancing and stabilisation services to grid operators and electricity market participants by controlling electrical loads coupled to energy storage, alongside heating control upgrades for residential customers.

Traction

Projects on six electric grids across five countries; a PJM-participating aggregated residential virtual battery comprising thousands of electric thermal storage heaters; and trials over 2016 with major social housing landlords in London, Scotland and the North East of England ahead of a planned Great Britain rollout targeting 1.5 million households with electric storage heaters.

Latest developments

OVO completed the acquisition of VCharge in February 2017 — the first acquisition in OVO's history — with Toby Ferenczi serving as VCharge managing director; OVO planned to offer heating control upgrades with a new smart energy tariff to UK households with electric storage heaters later that year.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Described in acquisition materials as a leading player in energy markets and smart grid technologies, operating what it said was the world's largest aggregated residential virtual battery delivering ancillary services, on the PJM Interconnection grid.

Technology

A patented cloud-based Transactive Load platform, marketed as VNet, using advanced algorithms to balance grid requirements against individual user requirements. SmartBricks controls retrofit new or existing electric thermal storage heaters, which can be operated via smartphone, and thousands of such heaters were aggregated into a residential "virtual battery" providing ancillary services.

Go-to-market

Direct engagement with grid operators and utilities for market participation, combined with retrofit deployments through social housing landlords; after the OVO acquisition, distribution via an energy supplier bundling heating control upgrades with a smart tariff.

Utilities, grid operators and other electricity market participants; social housing landlords; and residential end users with electric storage heating.

Geography

US operations based in Rhode Island (Barrington, Cranston, Providence) and later headquartered near Boston, with grid projects in five countries including US participation in PJM and ISO-New England, and UK trials in London, Scotland and the North East of England.

History

Founded in 2009 by Jessica Millar, a mathematician, to apply optimization and communications technology to the problem of intermittent renewable generation. In 2010 the company was, per its own account, the first to provide regulation services with aggregated demand-side resources in the ISO-NE Alternative Technologies Regulation program, and George Baker joined from Harvard Business School as CEO that year. The Slater Technology Fund backed the company across multiple rounds in 2011 and 2012, and Gene Zimon joined the board in 2011. Following UK social housing trials, the company was acquired by UK energy supplier OVO in February 2017 and its technology became associated with OVO's Kaluza platform.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Addressable UK households with electric storage heatersFeb 20171,500,000 households
Cost of virtual battery balancing services versus comparable lithium-ion batteryFeb 20171/30th the cost of a comparable lithium-ion battery
Countries with deployed projectsFeb 20175
Electric grids with deployed projectsFeb 20176 grids
EmployeesJan 20178 people
Slater Technology Fund cumulative investment in VChargeDec 2011$250K

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 5

launches, deals, and filings
Feb 2017
OVO completes acquisition of VCharge

OVO announced completion of its acquisition of VCharge, the first acquisition in OVO's seven-year history. OVO said it would combine VCharge heating control upgrades with a new smart energy tariff for the 1.5 million households in Great Britain with electric storage heaters later that year.

source ↗

Jan 2016
Social housing trials of storage heater controls in the UK

Over the year preceding the OVO acquisition, VCharge completed a number of trials of its heating control technology with major social housing landlords in London, Scotland and the North East of England.

source ↗

Sep 2012
$770K seed round

The Barrington, Rhode Island-based energy management services company raised a $770,000 seed round from the Slater Technology Fund, K.C. Investments and EOS Ventures.

$770K source ↗

Dec 2011
Slater Technology Fund reinvests in round totaling $1.9M

Slater Technology Fund announced a reinvestment in VCharge as part of a round that had grown to $1.9 million, bringing Slater's total investment in the company to $250,000. The round expanded to include Clean Energy Venture Group, Launchpad Venture Group and EOS Ventures. VCharge said it would use the funding for winter pilots demonstrating operational and technical scalability, team growth and product improvement.

$1.9M source ↗

Dec 2011
Gene Zimon joins board of directors

VCharge appointed Gene Zimon, former CIO of Massachusetts utility NSTAR and president of consulting firm EDGE Advisers, to its board of directors.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 7

primary sources listed

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does VCharge do?
US energy technology company whose platform lets electric storage heaters and other flexible loads trade in power markets; acquired by OVO in 2017.
Who are VCharge's investors?
VCharge's investors include Slater Technology Fund, Launchpad Venture Group.
How much funding has VCharge raised?
VCharge has disclosed $1.1M raised across 4 of its 6 known rounds.
Where is VCharge headquartered?
VCharge is headquartered in Providence, US.