Variant
YC F24San Francisco, US · Founded 2024 · 5 employees · Hiring · 2 known investors
AI & Machine LearningDeveloper ToolsEnterprise SoftwareDesign ToolsAIUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (F24)
Variant was founded in 2024 by Benjamin South Lee and Daniel Bulhosa Solorzano.
BS
Benjamin South Leein𝕏Co-Founder, CEO (YC F24)Benjamin South Lee founded two companies acquired by Postmates, served as VP of Product Design at Postmates, and held the role of SVP of Product and Design at Avara before starting Variant.
DB
Daniel Bulhosa Solorzanoin𝕏Co-Founder, CTO (YC F24)Daniel led simulation and testing for autonomous vehicle scenarios at Cruise, then machine learning for Square's ecommerce products, where he developed ML capabilities for the Photo Studio app and catalog import functionality.
Investors · 2
Also in the syndicate · 1
Variantlead
Funding
SEC filings, press & company announcements- Undisclosed amountSeedOct 2024
Variant (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 3
by search overlapVariantnow10 shared keywordsVariant is an AI-driven conversion optimization platform that analyzes visitor behavior to identify testing opportunities and automatically creates, codes, and deploys brand-aligned experiments without dev or design resources. It targets website and e-commerce teams looking to run continuous A/B tests and improve conversion rates.
Variant AI9 shared keywordsVariant is a platform that turns text, memes, and doodles into playable mini-games, with tools to remix, collaborate in real time, and share to platforms like TikTok, Discord, and Reddit. It targets storytellers, remixers, and community builders, and offers creator tools and monetization options.
Covariantai8 shared keywordsAI software using deep imitation and reinforcement learning to teach robots complex skills.
Companies competing with Variant for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Onchain lending platform Tenor raises seed round led by Variant | Fundraising | CryptoRank.iocryptorank.io · Jul 2026Frequently asked questions
- Who founded Variant?
- Variant was founded by Benjamin South Lee, Daniel Bulhosa Solorzano in 2024.
- Who are Variant's investors?
- Variant's investors include Y Combinator.
- Where is Variant headquartered?
- Variant is headquartered in San Francisco, US.



