Vanilla Steel
Founded 2020 · 17 employees on LinkedIn · 5 known investors
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Vanilla Steel operates an AI-supported trading service for buying and selling carbon steel products, acting as the direct counterparty and managing offers, financing, and logistics for sellers and buyers. It serves steel suppliers, service centers, and buyers across Europe, sourcing material from 500+ European suppliers.
Founders & leadership
Vanilla Steel was founded in 2020 by Alexis Ducros.
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Alexis DucrosChairman & co-Founder2024–2025Alexis Ducros co-founded Vanilla Steel, Europe's independent marketplace for excess steel inventory, which he scaled to profitability before stepping down to serve as chairman. He is currently CEO of Checkturio, an AI SaaS platform for fleet inspection that automates damage detection and workflow digitization.
Investors · 5
Seedcamplisted by SeedcampLondon · $378K – $1.1M
How we know: Seedcamp's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
Frequently asked questions
- What does Vanilla Steel do?
- Vanilla Steel operates an AI-supported trading service for buying and selling carbon steel products, acting as the direct counterparty and managing offers, financing, and logistics for sellers and buyers. It serves steel suppliers, service centers, and buyers across Europe, sourcing material from 500+ European suppliers.
- Who founded Vanilla Steel?
- Vanilla Steel was founded by Alexis Ducros in 2020.
- Who are Vanilla Steel's investors?
- Vanilla Steel's investors include MSM, Polipo Ventures, Seedcamp, Mustard Seed, Mustard Seed Maze.

