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Value Buddy
Techstars '24Louisville, US · 5 employees on LinkedIn · 2 known investors
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ValueBuddy provides certified SBA business valuations delivered in three days through an online document-intake process, with transparent flat pricing and dedicated valuation experts. It serves SBA lenders, brokers, and financial advisors handling acquisition and exit deals.
Also known as ValueBuddy
Investors · 2
How we know: Keyhorse Capital's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Value Buddy is a Louisville, Kentucky-based company that produces business valuations and identifies potential lending risk factors for transaction professionals. Its output is aimed at parties evaluating acquisition and lending decisions, including mergers and acquisitions bankers, SBA lenders and business brokers.
The company was co-founded by Ace McGill, who serves as CEO, and Cameron Long. In 2024 the company was selected for the Vogt Awards cohort run by the Community Foundation of Louisville, a program that pairs early-stage companies with mentorship and grant funding.
Founding story
Co-founder and CEO Ace McGill drew on roughly 20 years of corporate valuation analysis experience in creating the company. While at Procter & Gamble, where he was lead valuation analyst for the launch of Tide Pods and Gain Pods, he observed that valuation work was labor-intensive and time-consuming, which informed the creation of Value Buddy.
Latest developments
In August 2024 Value Buddy was profiled as part of the Community Foundation of Louisville's 2024 Vogt Awards cohort.
▸Full profile — market position, go-to-market, geography
Market position
An early-stage company selected for the 2024 Vogt Awards cohort, a Louisville-based program for early-stage founders.
Go-to-market
M&A bankers, SBA lenders and business brokers.
Geography
Based in Louisville, Kentucky, United States.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsValue Buddy was named a member of the Community Foundation of Louisville's 2024 Vogt Awards cohort, a program providing mentorship and grant funding to early-stage companies.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Inspiring Innovation: 2024 Vogt Awards Cohort - Community Foundation of Louisville : Community Foundation of Louisvillecflouisville.org · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Value Buddy do?
- Value Buddy delivers business valuations and lending risk analysis for M&A bankers, SBA lenders and business brokers.
- Who are Value Buddy's investors?
- Value Buddy's investors include Keyhorse Capital, Techstars.
- Where is Value Buddy headquartered?
- Value Buddy is headquartered in Louisville, US.