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Usual

Founded 2022 · 20 employees on LinkedIn · 14 known investors

Usual Protocol is a decentralized finance system built around a governance token (USUAL) that represents ownership of protocol revenue backed by US Treasury Bill collateral. The protocol issues USD0, a stablecoin collateralized by Treasury Bills, and distributes revenue to token holders and ecosystem participants.

Founders & leadership

Usual was founded in 2022 by Pierre Person.

PPPierre Person
Pierre PersoninFounder · CEO

Investors · 14

Competitors · 10

by search overlap
CoinGecko18 shared keywordsCoinGecko is the world's largest independent cryptocurrency data aggregator, providing comprehensive market data including price, volume, and market capitalization across thousands of cryptoassets. It serves millions of users globally with tools, research, and APIs for cryptocurrency market analysis and insights.
Coinbase17 shared keywordsCoinbase is a cryptocurrency exchange platform that offers trading, custody, and financial services for cryptocurrencies, stocks, derivatives, and prediction markets to consumers, institutions, and developers. The company operates a full-stack infrastructure including secure custody, liquidity services, stablecoin infrastructure, and global settlement rails.
TradingView12 shared keywordsTradingView is a charting platform and social network used by over 100 million traders and investors worldwide to analyze and trade across global financial markets. The platform provides tools for technical analysis, market data, and community collaboration for retail and institutional traders.
CryptoRank11 shared keywordsCryptorank is a data platform that tracks and publishes information on cryptocurrency funding rounds, project valuations, and investment activity. It aggregates and verifies funding data from public sources for the crypto market.
KuCoin11 shared keywordsKuCoin is a global cryptocurrency trading platform trusted by over 45 million users that provides spot trading, leverage, options, derivatives, DeFi, lending, and mining services across more than 200 countries. The platform offers access to 1,000+ coins and includes features like copy trading, Web3 wallets, and institutional services, with a focus on security through multi-layered systems and compliance certifications.
Crypto10 shared keywordsCrypto.com operates a cryptocurrency exchange and digital asset platform serving 150 million users across 90 countries, with a mission to accelerate global adoption of cryptocurrency.
Bitget10 shared keywordsBitget is a cryptocurrency exchange offering spot trading, futures trading, and copy trading services for users worldwide. The platform provides a secure investment solution for crypto trading with regulatory compliance across multiple jurisdictions.
MEXC Global10 shared keywordsMEXC is a cryptocurrency exchange where users trade a range of tokens and futures, with features such as low fees and liquidity. It highlights asset security measures including a Guardian Fund, 1:1 backed reserves, and a futures insurance fund.
Token Terminal8 shared keywordsToken Terminal operates a blockchain data infrastructure platform that ingests, decodes, and standardizes petabytes of onchain data across 100+ blockchains for institutions, research outlets, and developers. The company provides institutional-grade analytics and metrics derived from raw blockchain data, serving financial institutions, hedge funds, index providers, and blockchain projects.
CoinEx Charity Blockchain Public Welfare Charity8 shared keywordsCoinEx is a cryptocurrency exchange that provides security solutions for account and asset protection, including multi-factor authentication, wallet management, and a shield fund to safeguard user assets.

Companies competing with Usual for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Usual do?
Usual Protocol is a decentralized finance system built around a governance token (USUAL) that represents ownership of protocol revenue backed by US Treasury Bill collateral. The protocol issues USD0, a stablecoin collateralized by Treasury Bills, and distributes revenue to token holders and ecosystem participants.
Who founded Usual?
Usual was founded by Pierre Person in 2022.
Who are Usual's investors?
Usual's investors include Fourth Revolution Capital (4RC), Gravity Team, Hypersphere Ventures, IOSG Ventures, LBANK Labs, AVID3, Bing Ventures, Breed and 6 more.