Unreal Labs

Unreal Labs is an AI marketing company that builds systems intended to turn creative production and paid growth into an engineering problem. Its agents invent, generate and test advertising creatives on a continuous basis, producing large numbers of variations, running tests, and amplifying the variants that perform. The company describes itself as automating the full lifecycle of performance creatives, from idea generation through production and launch on ad platforms, using AI workflows.

The company is positioned in the marketing and adtech sector with a B2B SaaS model, and one directory characterizes its offering as agentic advertising systems for deterministic scale. As of a recruiting listing, Unreal Labs was described as a six-month-old, pre-scale startup that was already generating revenue, working with design partners, and focused on turning its AI technology into a self-serve B2B product for companies running high-volume advertising operations. It maintains a GitHub organization whose public repositories include a text composition benchmark project and a fork of an open-source Postgres MCP server.