업라이즈
Seoul, KR · 1 known investors
Uprise operates consumer finance apps in South Korea, including bitbunny, a walk-to-earn rewards app that lets users exchange accumulated rewards for products or coins, and dndn, an investment service covering savings and pension products. The company builds personal finance and investment products for individual consumers.
Also known as Uprise · UPRISE, Inc. · 업라이즈 주식회사
Investors · 1
Company profile
researched Aug 2026UPRISE, Inc. (업라이즈 주식회사) is a South Korean consumer fintech company headquartered in Seoul that develops and operates personal finance applications for retail users. Its portfolio comprises two named services. bitbunny (비트버니, bitbunny.io) is described as an app-tech service that rewards users for walking; accumulated rewards can be exchanged for goods or for coins. dndn (든든, dndn.io) is positioned as an investment robo-advisor offering investment products built from selected assets, spanning lump-sum savings through to pension products, with an emphasis on stability and direct customer communication.
The company describes an internal culture built on horizontal communication (English nicknames used in place of titles), autonomy, and delegation of final judgment and execution to the individual practitioner closest to the work. It maintains a careers section and has received a range of Korean government and industry recognitions, including Baby Unicorn selection by the Ministry of SMEs and Startups, Inno-Biz technology innovation certification, executive membership in the Korea Venture Business Association, and family-friendly company certification.
Business model
Uprise operates direct-to-consumer mobile financial applications: a rewards/app-tech product that compensates users for walking activity with rewards redeemable for products or coins, and an investment service delivering robo-advisor-managed products covering savings through pension assets.
Traction
The company states that leading domestic venture capital firms have invested a cumulative KRW 46 billion in Uprise.
Latest developments
The company website continues to present bitbunny and dndn as active services and lists open positions, with awards recorded through 2023 including a Minister of Health and Welfare commendation.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a Korean consumer fintech operator with two branded services, supported by Baby Unicorn designation from the Ministry of SMEs and Startups and Inno-Biz technology innovation certification.
Technology
dndn is described as a robo-advisor that assembles portfolios from selected assets; bitbunny tracks users' walking activity within a mobile app to accrue redeemable rewards.
Go-to-market
Individual retail consumers in South Korea, including everyday users of rewards and app-tech services and individuals seeking managed investment and pension products.
Geography
Headquartered in Seoul, South Korea, at 12F Shinwoong Tower, 216 Teheran-ro, Gangnam-gu, near Yeoksam Station; the services are oriented to the domestic Korean market.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsListed among company recognitions: Baby Unicorn selection by the Ministry of SMEs and Startups, Inno-Biz technology innovation certification, KAIST Startup Award (excellence prize), UP Creative Audition grand prize, KDB Startup Program grand prize, and family-friendly company certification.
Received a commendation from the Minister of Health and Welfare on the 2023 Population Day.
Selected as a leading job-creating company by the Ministry of Employment and Labor in 2022.
Received top honors in the job creation category of the 2021 Korea Software Company Competitiveness Awards.
Named in the 2021 Small and Medium Enterprise Regulatory Innovation Awards.
Received the 2020 Venture Startup Promotion award in the youth enterprise category.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- 업라이즈uprise.financial · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 업라이즈 do?
- Korean fintech operating bitbunny, a walking-rewards app, and dndn, a robo-advisory investment service.
- Who are 업라이즈's investors?
- 업라이즈's investors include Crit Ventures.
- Where is 업라이즈 headquartered?
- 업라이즈 is headquartered in Seoul, KR.