리체
1 known investors
Lomad is an online retailer of high-end designer furniture from brands such as USM, Cassina, and Ligne Roset, offering custom orders, fast delivery, and buy-now-pay-later installment payments. It serves consumers in South Korea shopping for premium home furnishings like sofas, cabinets, and tables.
Also known as LOMAD · 로마드 · 리체
Investors · 1
Company profile
researched Aug 2026LOMAD (로마드), operated at lomad.co.kr, is a South Korean online retail platform for authentic high-end furniture and audio products. Its catalog is organized into categories including furniture (sofas, storage, outdoor, chairs, bedroom furniture, tables, decorative items), lighting (wall, table, pendant and floor lamps), audio (soundbars, speakers, amplifiers, earphones, turntables, headphones), home appliances (living, video and kitchen appliances), lifestyle goods (beauty, sports, travel, office tools, electronics, camping, pet), kitchen items (glassware, storage/organization, tableware), home decor (decorative items, clocks, art & toys, fabrics) and bath (accessories, bath furniture, sanitary ware).
Brands carried and highlighted on the site include Cassina, Ligne Roset, USM, Knoll, Herman Miller, de Sede, Wendelbo, Eastern Edition, Geneva, Brionvega, Flos, Martinelli Luce, Moormann, Artemide, Vitsoe (보쎄), Floyd, Nemo, Tecno, Progressive Audio, Nanodron and Ciclotte. Listed items span a wide price band, from an approximately 1.47 million KRW Herman Miller Aeron chair to Cassina and de Sede sofas priced above 28 million KRW, with discounts of roughly 2% to 55% off list prices displayed alongside monthly installment figures. The site also promotes fast delivery of custom-configured USM Haller storage systems and operates a wish-item request feature, member ordering and coupon functions, a recurring-payment card management area, a magazine section, a customer center, affiliate-card benefits, and a dedicated LOMAD mobile app.
Business model
LOMAD sells third-party premium furniture, lighting, audio and home goods directly to consumers through its own online store and mobile app, presenting discounted prices against brand list prices and monthly installment amounts for each item. It also offers a business/brand inquiry form collecting company name, brand name, contact details and category of interest, indicating engagement with brands or partners in addition to consumer sales.
Product sales through the online storefront and app, with prices shown as discounted retail amounts and financing available via buy-now-pay-later installment plans of up to 60 months; affiliate credit card benefits are attached to selected products.
Traction
The site displays customer reviews and a review-driven discovery section, and features an app download prompt for faster access to new products and discount information.
▸Full profile — market position, technology, go-to-market, geography
Market position
The platform positions itself around authenticity of the products it sells, availability of buy-now-pay-later installment financing (advertised as up to 60 months, with a 36-month BNPL option described as cheaper than lump-sum payment for certain brands), and fast delivery of custom-ordered USM Haller furniture.
Technology
A direct-to-consumer web storefront with category and brand navigation, wish-item requests, order lookup, coupon management and recurring-payment card management, complemented by a LOMAD mobile app.
Go-to-market
Online direct sales via its website and mobile app, supported by on-site promotions (New/Best/Sale sections, discount events), editorial content in a magazine section, brand-focused landing content, affiliate credit card offers and BNPL installment marketing.
South Korean consumers purchasing high-end designer furniture, lighting, audio equipment and home goods, including buyers of custom USM configurations and of premium items priced in the millions to tens of millions of KRW.
Geography
South Korea; the storefront is in Korean with prices in Korean won.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsThe site announces that LOMAD's buy-now-pay-later program is restarting with installment terms of up to 60 months, alongside a promoted 36-month BNPL option described as cheaper than lump-sum purchase for certain brands.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- 리체lomad.co.kr · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 리체 do?
- LOMAD is a Korean online platform selling authentic high-end designer furniture, lighting and audio equipment with BNPL installment payments.
- Who are 리체's investors?
- 리체's investors include Crit Ventures.