株式会社くふうカンパニー
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Kufu is a Japanese group company focused on creating user-oriented services that solve real problems and deliver new experiences to individual users in their daily lives.
Also known as Kufu Company Inc. · くふうカンパニー（3代） · 株式会社Zaim · 株式会社くふうAIスタジオ · 株式会社くふうカンパニー
Investors · 2
Company profile
researched Aug 2026株式会社くふうカンパニー (Kufu Company Inc.) is a Tokyo-based information and communications company that plans, develops and operates consumer internet services in the Kufu Company group's "everyday life" segment. Its principal services are くふう トクバイ (Tokubai), a flyer and shopping-information service, and くふう Zaim, a personal household accounting/budgeting service, alongside the travel and outings media くふう トリップ (formerly RETRIP).
The company also runs a portfolio of smaller web properties: リテール・リーダーズ, a media property covering retail and distribution industry leaders; くふうキッズごはん, a site collecting toddler-meal recipes and tips; くふう家計簿, a site for browsing real household budget data; the regional media くふうロコしずおか and WOMO (a local media aimed at women in Shizuoka); and くふうジョブ, a job-search media. Beyond its own products, its stated business scope includes service planning, development and operation both inside and outside the Kufu group, new business creation and R&D.
It is headquartered at Mita Kokusai Building 23F, 1-4-28 Mita, Minato-ku, Tokyo, and maintains a Shizuoka office. Its representative director is 穐田 誉輝 (Yoshiteru Akita), who is also representative executive officer of the listed parent.
Business model
The company plans, develops and operates consumer-facing web and app services — shopping/flyer information, household budgeting, travel and outings media, local media and job-search media — and additionally provides service planning, development and operation for other companies both inside and outside the Kufu group, plus new business creation and R&D.
Latest developments
Following the January 2025 merger with ロコガイド and rename to 株式会社くふうカンパニー, the group renamed its holding company to くふうカンパニーホールディングス in December 2024. In March 2026 くふうしずおか transferred its business to the company. In August 2026 the group announced the formal release of くふうジョブ for mama, a job-search service surfacing Tokubai job listings that offer employee discounts and staff meals.
▸Full profile — market position, go-to-market, geography, history
Market position
One of the operating subsidiaries in the "everyday life" (毎日の暮らし) segment of the Kufu Company Holdings group, which also spans life-event businesses (housing, real estate, weddings) and an investment/incubation arm.
Go-to-market
Individual consumers making everyday household decisions — shoppers using store flyers, users tracking personal finances, travellers and people looking for outings, parents seeking toddler-meal information, job seekers, and residents of regions such as Shizuoka and Sendai; the retail-industry media addresses retail and distribution professionals.
Geography
Japan; headquarters in Minato-ku, Tokyo, with an office in Shizuoka, and regional media covering Shizuoka and Sendai.
History
The company was established in September 2012 as 株式会社Zaim, initially operating only the Zaim household budgeting service. In January 2019 it became a consolidated subsidiary of the first-generation くふうカンパニー (later くふう住まい). In July 2023 it became a wholly owned subsidiary of くふうカンパニーホールディングス via a share exchange, renamed itself 株式会社くふうAIスタジオ and simultaneously absorbed Da Vinci Studio. In November 2024 it merged in RETRIP, operator of the travel and outings media of the same name (later くふうトリップ). In January 2025 it absorbed ロコガイド, operator of the Tokubai flyer and shopping-information service, and changed its name to 株式会社くふうカンパニー (third generation). In March 2026 the business of 株式会社くふうしずおか was transferred to the company.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsLaunch of くふうジョブ for mama, a service for finding Tokubai job listings that include employee discounts and staff meals.
Absorbed 株式会社ロコガイド, operator of the Tokubai flyer and shopping-information service, and simultaneously changed its trade name to 株式会社くふうカンパニー.
Merged in 株式会社RETRIP, operator of the travel and outings media RETRIP (later くふうトリップ), with くふうAIスタジオ as the surviving company.
Concluded a capital and business alliance agreement with Hayate 223, Shizuoka Prefecture's first professional baseball farm-league entrant; the team was named くふうハヤテベンチャーズ静岡.
Became a wholly owned subsidiary of くふうカンパニーホールディングス through a share exchange, changed its name from 株式会社Zaim to 株式会社くふうAIスタジオ and absorbed 株式会社Da Vinci Studio.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- 株式会社くふうカンパニーkufu.co.jp · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 株式会社くふうカンパニー do?
- Japanese internet company operating the Tokubai shopping-flyer service and Zaim household budgeting app under Kufu Company Holdings.
- Who are 株式会社くふうカンパニー's investors?
- 株式会社くふうカンパニー's investors include Globis Capital Partners, Z Venture Capital.