株式会社ヤプリ
Tokyo, JP · Public · 12 known investors
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Yappli is a Japanese company describing itself as a "digital experience company" that uses technology to make digital tools easier to use and improve everyday life. This page presents the company's mission and its five core values ("Yappli Value").
Also known as Fast Media, Inc. · Yappli · Yappli, Inc. · ファストメディア株式会社
Founders & leadership
Investors · 12
Also in the syndicate · 10
Company profile
researched Aug 2026株式会社ヤプリ (Yappli, Inc.) is a Tokyo-based software company that provides a cloud-based, no-code platform for developing, operating and analyzing mobile applications. Its core product, Yappli, lets companies build iOS and Android native apps without programming, with an administration console for operations and analytics, and is used for store and e-commerce promotion, internal/BtoB use, media, universities, sports teams and local governments (2, 4, 7).
The product line has expanded beyond apps: Yappli WebX, an AI-plus-no-code web building platform launched in May 2025; Yappli MiniApp, a LINE mini-app development platform, and Yappli MobileOrder for restaurant ordering, both launched in February 2026; UNITE by Yappli, an internal employee-engagement app (Yappli UNITE launched August 2023, rebranded October 2025); Yappli CRM (launched October 2021) and a data-connection product for linking user data with existing systems; and App Support by Yappli, a subscription service assisting with app store submissions launched in November 2025 (2, 0). Management describes a shift from an app-building vendor to a company covering customer experience and employee experience touchpoints across app, web and LINE, with AI positioned as the driver of its next decade (4).
The company is led by co-founder and CEO Yasubumi Ihara (庵原保文), with co-founder Masafumi Sano (佐野将史), CTO Genki Sato (佐藤源紀), COO Masashi Ichikawa (市川昌志), CFO Hiroto Isoshima (五十島啓人), CMO Yoshitsune Kondo (近藤嘉恒), CCO Yohei Kaneko (金子洋平), CHRO Minoru Sankoda (三小田実) and Chief of Staff Ichiro Yamato (山戸一郎), plus outside director Naoko Okumoto and three outside auditors. Stated capital, including capital reserve, was 1,358 million yen as of 2024-03-28 (2, 7).
Founding story
The company was established in April 2013 in Aoyama, Minato-ku, Tokyo as ファストメディア株式会社 (Fast Media, Inc.) by three founders including Yasubumi Ihara and Masafumi Sano. Ihara had worked as a snowboard magazine editor at a publisher, then in planning for Yahoo Japan's media business and as a marketing manager at a foreign financial firm; Sano joined Yahoo Japan as a new graduate and built Yahoo! Finance iOS apps and smartphone sites, and was a 2007 Mitou Youth creator. The Yappli service launched in 2013, and the company renamed itself 株式会社ヤプリ in April 2017 (2).
Business model
Yappli operates a SaaS subscription model: customers pay an initial setup fee plus monthly usage fees for cloud-based products such as the Yappli no-code app platform and UNITE by Yappli. More than 80% of revenue is recurring monthly subscription (stock) revenue, complemented by flow revenue from professional services such as production and operational support (6).
Initial fees plus recurring monthly subscription fees for platform use, with additional professional-services revenue from app production and operations support (6).
Traction
Apps built with Yappli passed 35 million cumulative downloads (May 2019 figure), 100 million in January 2022, 200 million in June 2024 and 300 million in June 2026. The company reported over 300 customer companies in 2019 and, per the CEO message, over 1,100 customers; Yappli UNITE passed 100 adopting companies in March 2025. At the time of the 2019 raise, churn was maintained below 1% and revenue was growing roughly 2x year over year (2, 4, 7).
Latest developments
In February 2026 Yappli launched Yappli MiniApp, a LINE mini-app development platform, and Yappli MobileOrder for optimizing restaurant ordering via LINE mini-apps, and reported a fifth consecutive year as the leading fully no-code platform by share. It moved its Fukuoka office to the ONE FUKUOKA BLDG. in May 2026, and apps built on Yappli reached 300 million cumulative downloads in June 2026. Executive changes include a CMO appointed August 2025, a CHRO effective April 2026, a CFO effective April 2026 and a COO appointment effective 2026 (2).
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Yappli describes itself as a pioneer of the no-code app development market in Japan and reports being the share leader in fully no-code platforms — three consecutive years as of December 2024 and five consecutive years as of February 2026. Its CEO states the company has supported mobile use for more than 1,100 customer companies, and aims to build a single platform covering the customer journey (2, 4).
Combination of no-code native app generation with continuous cloud-delivered feature and OS updates, an integrated analytics console, and a customer success organization; investors cited the company's early focus on no-code/low-code ahead of the category's emergence, its technology and UX work, and customer success capability (7, 2).
Technology
A cloud-based no-code platform that generates and manages native iOS and Android applications without programming, providing one-stop development, operation and analytics through an administration console, with new features and OS version updates delivered from the cloud. Integrations include the AppsFlyer measurement/analytics tool (adopted 2017) and Salesforce Marketing Cloud (2017). Newer products combine no-code with AI for web building (Yappli WebX) and support LINE mini-apps (2, 7).
Go-to-market
Direct enterprise sales supported by a dedicated customer success organization, marketing investment and owned events such as the Yappli Summit (first held September 2016) and MOBILE MARKETING UPDATE 2017; OEM distribution was also used early on, when Yappli was supplied to Yahoo Japan's "Yahoo! アプリエンジン" service in August 2013 (2, 7).
Enterprises and organizations across a broad range of sectors, including apparel and retail brands, e-commerce operators, restaurants and store operators, sports teams, universities and educational institutions, media companies, local governments, and companies deploying internal employee-facing apps (4, 7).
Geography
Headquartered in Roppongi, Minato-ku, Tokyo (Sumitomo Fudosan Roppongi Grand Tower 41F), with an Osaka office in Grand Front Osaka North Building, Knowledge Capital, and a Fukuoka office in the ONE FUKUOKA BLDG. (moved there in May 2026). Earlier locations included Aoyama, Akasaka, Umeda, WeWork Namba SkyO and WeWork/Signature Daimyo in Fukuoka (0, 2).
History
Founded April 2013 as Fast Media with an initial roughly 30 million yen investment from YJ Capital and the launch of Yappli; Android support followed in September 2013. It took second place in the SLUSH ASIA startup pitch contest in April 2015 and raised 330 million yen in September 2015. It obtained the Privacy Mark and began a fintech collaboration with Chiba Bank in June 2016, renamed to 株式会社ヤプリ in April 2017, and raised about 670 million yen in October 2017. In January 2019 it acquired GMO TECH's "GMOアップカプセル" business, and in June 2019 raised about 3 billion yen in equity and debt. Yappli listed on the Tokyo Stock Exchange Mothers market in December 2020. Subsequent milestones include Yappli CRM (2021), a Good Design Award for Yappli (October 2022), the 10th anniversary of founding and service launch (April 2023), Yappli UNITE (August 2023), a capital and business alliance with Fuller, Inc. (June 2024), Yappli WebX (May 2025), App Support by Yappli (November 2025) and Yappli MiniApp and Yappli MobileOrder (February 2026) (2, 7).
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 34
launches, deals, and filingsThird-party allotment of about 2.2 billion yen (including an additional investment frame) from Eight Roads Ventures Japan as lead, SMBC Venture Capital and existing shareholders Globis Capital Partners and YJ Capital, plus about 850 million yen of debt financing from Mizuho Bank, Resona Bank and the Japan Finance Corporation.
Fast Media, Inc. was established in Aoyama, Minato-ku, Tokyo and raised about 30 million yen from YJ Capital; the Yappli service began the same month.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- 株式会社ヤプリyappli.co.jp · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 株式会社ヤプリ do?
- Japanese SaaS provider of the no-code Yappli platform for building, operating and analyzing mobile apps, listed on the TSE.
- Who founded 株式会社ヤプリ?
- 株式会社ヤプリ was founded by Yasubumi Ihara.
- Who are 株式会社ヤプリ's investors?
- 株式会社ヤプリ's investors include Globis Capital Partners, Z Venture Capital.
- Where is 株式会社ヤプリ headquartered?
- 株式会社ヤプリ is headquartered in Tokyo, JP.