테이크원컴퍼니

Market position

An idol-IP game specialist positioned, per press coverage, as having no directly comparable domestic peer because it combines entertainment and game businesses with a subsidiary-based content value chain; for valuation purposes it is expected to be benchmarked against game companies, entertainment companies and drama producers, including KOSDAQ-listed transmedia player 와이랩. BTS World was reported as the highest-revenue idol-IP game to date and won Mobile Game of the Year at the 2019 Golden Joystick Awards.

Combination of live-action entertainment content with game interactivity across a single group structure spanning games, drama/film, webtoon/webnovel, animation, character IP, management and film distribution, enabling a transmedia strategy in which original webtoon IP is developed into drama, film or animation and then extended into games. The company also cites in-house publishing and a shortened production cycle as cost advantages.

Technology

Development of cinematic game mechanics that embed high-volume live-action video and photo content into interactive play — for example puzzle and social-network-game systems built on exclusive artist footage and photocards, and, in the case of 도시를 품다, a game constructed entirely from video. The animation arm applies real-time rendering and related techniques, and works on digital actors and virtual influencers. KITZ supports 11 languages including Korean, English, Japanese and Chinese.

Go-to-market

Games are launched globally on mobile app stores, often with pre-registration campaigns (as for PUCCA PUZZLE ADVENTURE in December 2022) and sustained live-service update and event cycles such as the NCT ZONE 100-day update. Artist IP is licensed and co-developed with entertainment companies (SM Entertainment co-produced the KITZ launch title 와인드업), and offline activations such as Japanese and Chinese pop-up stores support game IP. Business partnership inquiries are handled directly through the corporate site.

Global fandoms of K-pop artists and K-culture consumers, mobile game players across 176 countries in the case of BTS World, and broader millennial content audiences; the group also serves B2B partners through IP business partnerships, co-production, distribution and project supervising.

Geography

Headquartered at 327 Bongeunsa-ro, Gangnam-gu, Seoul, with company offices on the 5th, 6th, 7th and 12th floors and the studio on the 10th floor (a corporate registry lists floors 5, 6, 7 and 9). Games are distributed globally — BTS World across 176 countries, and other titles including Korea and Japan launches — with pop-up stores in Japan and China and an 11-language short-form platform.

History

Incorporated 1 February 2016, with third-party common and preferred share issuances beginning the same year. It shipped 연애가 필요해 (February 2017) and 검은사제들 (May 2017), raised further preferred rounds in 2018 and 2020, and launched BTS World globally in June 2019. It was selected in July 2020 for the Ministry of SMEs and Startups' Pre-Unicorn special guarantee program. In 2021 it broadcast its self-produced drama Luca: The Beginning on tvN (February), signed a joint film development agreement with Story Wiz and Anxiety House (February), spun off the content-IP production division as 테이크원스튜디오 (May), conducted a bonus share issue (July) and launched a game commercially in Korea and Japan (September). Convertible preferred issuances followed in April and May 2022; PUCCA PUZZLE ADVENTURE (January 2023), BLACKPINK THE GAME (May 2023) and a December 2023 global game launch followed, alongside preferred issuances in 2023 and 2024 and a first convertible bond in December 2024. 엔하이픈 월드 began global commercial service in October 2025, and the KITZ platform launched in January 2026.

Risks & controversies

Coverage notes the IPO is still at the pre-review-filing stage with the Korea Exchange, so listing timing and valuation are unsettled; expected valuation in the hundreds of billions of won is an industry projection rather than a set price. The business depends on licensed third-party idol IP and on the commercial performance of individual game titles, and profitability is recent, with operating profit turning positive only in the first half of the reported year. Capital structure includes multiple classes of redeemable convertible preferred shares and a convertible bond issued in December 2024.