마이프랜차이즈

마이프랜차이즈 (주식회사 마이프랜차이즈) is a Seoul-based software company that operates 마이프차, a platform addressing information asymmetry in South Korea's offline franchise startup market. For prospective store owners the consumer app aggregates franchise brand information, brand and industry comparison data, curated brand themes and trade-area (상권) analysis, positioning itself as an all-in-one preparation tool for franchise entrepreneurship. For franchise headquarters, 마이프차 파트너 provides a cloud-based franchise management solution covering franchisee recruitment, brand information disclosure and location analysis, digitizing HQ workflows.

The product line has expanded beyond the two-sided core. 마이프차 지도, described by the company as Korea's first franchise-specific trade-area analysis solution, launched in April 2024, followed in May 2024 by 마이프차 커넥트, a service for franchise suppliers and partner companies. 커넥트 lets suppliers filter franchise brands by industry, region, store count and revenue using Korea Fair Trade Commission information-disclosure-document data, send proposals to HQ contacts in bulk, track whether proposals were opened, and log follow-ups; brand and store search is free while proposal sending requires a subscription. In March 2025 the company launched 똑똑사장님, a service for communication between franchise HQs and store owners. Earlier features include 가게인수 (July 2023), a direct listing channel for franchise store transfers intended to reduce brokerage fees and premium-price opacity.

The company also publishes market research from its user data, such as the "2023 대한민국 프랜차이즈 창업 트렌드" report on the brands most searched by prospective founders, runs free offline education programs for prospective franchisees, and brokers cross-border franchise deals — it arranged the master franchise agreement between health-food brand 헬키푸키 and Japanese entity 푸드스토리앤테크, whose first Tokyo store opened in November 2024.

Founding story

Founded by CEO 김준용 with corporate registration in October 2019 and incorporation dated November 2019 in company records; NAVER D2SF describes the team as serial entrepreneurs who previously founded the childcare notification app Kids Note, sold to Kakao in 2015.

Business model

Two- and three-sided platform: free information and search for prospective founders and suppliers, with paid subscription products for franchise headquarters (마이프차 파트너, trade-area analysis) and for supplier companies (마이프차 커넥트, where proposal sending and pipeline management require a subscription with a choice of billing cycle). The company also offers paid-service terms on its own site and brokers cross-border franchise expansion deals.

Subscription fees for SaaS products aimed at franchise headquarters and suppliers; reported revenue was KRW 1.95bn in 2024, down 26% from KRW 2.65bn in 2023, with an operating loss of KRW 2.11bn in 2024.

Traction

Over 4,500 brands active on the platform and more than 300,000 monthly visitors. Brand coverage milestones include 2,000 brands registered by franchise HQs (March 2022) and detailed information secured for 1,000 brands (December 2023). Reported revenue grew from KRW 0.40bn (2021) to KRW 1.62bn (2022) and KRW 2.65bn (2023) before falling to KRW 1.95bn in 2024; the company remained loss-making each year. Headcount was reported at 40 (2022), 43 (2023), 33 (2024) and 31 (2025).

Latest developments

Company timeline entries for 2026 cite a private seminar in February featuring the head of Japan's Entre, selection for the Ministry of SMEs and Startups' Deep Tech TIPS program in May, and the second 마이프차 프랜차이즈 창업박람회 in June. The 커넥트 supplier product is live with subscription tiers.