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Unidentified Landed Object
Techstars '20Los Angeles, US · 1 known investors
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Los Angeles company producing short, drop-in immersive art installations that blend projection, AR and physical sets.
Also known as ULO · ULO (Unidentified Landed Object)
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Unidentified Landed Object (ULO) is a Los Angeles-based company that creates immersive, interactive art experiences staged as short seasonal runs in retail and public-facing spaces. Its installations have been presented in a repurposed storefront at ROW DTLA in downtown Los Angeles and are structured as roughly 15-minute timed-entry drop-in shows rather than full-length exhibitions, with small group sizes intended to preserve intimacy and allow spontaneous walk-up attendance.
ULO's September 2019 program was a NextArt-produced version of Kyle McDonald and Jonas Jongejan's "Light Leaks," a darkened room containing a sculptural assembly of mirror balls activated by projection mapping and accompanied by an ambient soundtrack, scaled down from a festival format. Its follow-on Halloween program, Cyber Spirits, combined CRT monitors, video art, projection, custom physical installations, augmented reality and speech synthesis around a satirical narrative about emotive computing, digital devices and security.
The company is led by founder and CEO Dani Van de Sande, who previously held business strategy and Lens Studio community roles at Snap Inc. and holds a Bachelor of Arts in International Relations from Pomona College.
Founding story
ULO was founded by Dani Van de Sande, who serves as its Founder and CEO after previously working at Snap Inc. in roles including Senior Business Strategist and Community Lead for Lens Studio.
Business model
ULO produces its own seasonal, limited-run immersive installations and sells timed-entry admission directly to consumers. Tickets for its ROW DTLA runs were priced at $10 per person and sold both online through ulo.world and at the door, with drop-in capacity limited by short session lengths and small group sizes.
Per-person ticket sales for timed-entry installation visits, sold online and at the venue.
Traction
ULO ran back-to-back seasonal programs at ROW DTLA in the autumn of 2019 and received coverage in LA Weekly alongside consumer event listings, selling $10 timed-entry tickets online and at the door.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
ULO operates in the immersive and experiential art segment in Los Angeles, positioned by local arts coverage as a lower-key, intimate alternative to the larger spectacle-oriented immersive shows common in the category.
ULO's format departs from large-scale spectacle-driven immersive exhibitions: its shows are compressed into about 15 minutes, capped at roughly 25 visitors at a time, priced at $10, and placed in an active outdoor retail plaza so that they can be discovered and entered spontaneously by passersby, a structure that press coverage characterized as closer to a gallery or museum project-space installation than to a carnivalesque attraction.
Technology
ULO's experiences combine projection mapping, video art, CRT monitors, custom physical installations, ambient audio and soundtrack design, augmented reality and speech synthesis; its founder's background is in augmented reality product and community work.
Go-to-market
The company mounts limited-run, seasonal installations in a storefront within a high-traffic retail and dining plaza, relying on walk-up discovery, direct online ticket sales via its website, and local arts and events press and listings coverage.
General-public visitors and passersby in downtown Los Angeles seeking short-format, walk-up art and entertainment experiences, including seasonal Halloween audiences.
Geography
Los Angeles, California, with installations staged at ROW DTLA, 777 S. Alameda Street in downtown Los Angeles.
History
ULO staged a pop-up installation at ROW DTLA in September 2019, presenting a version of Kyle McDonald and Jonas Jongejan's "Light Leaks" produced by NextArt and reimagined from festival scale into a 15-minute drop-in show that ran Fridays through Sundays until September 28. In October 2019 it followed with Cyber Spirits, a Halloween-themed run at the same location scheduled between October 12 and November 10, continuing the company's format of short, recurring seasonal experiences.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsULO released Cyber Spirits, a seasonal Halloween experience at ROW DTLA running from October 12 to November 10, using CRT monitors, video art, projection, custom physical installations, augmented reality and speech synthesis, offered as 15-minute drop-ins with $10 tickets sold at ulo.world and at the door.
ULO presented a NextArt-produced pop-up installation in a repurposed storefront at ROW DTLA, showing a version of Kyle McDonald and Jonas Jongejan's "Light Leaks" reimagined as a 15-minute timed-entry drop-in show for about 25 people at a time, with $10 tickets, running Fridays through Sundays until September 28, 2019.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Unidentified Landed Object do?
- Los Angeles company producing short, drop-in immersive art installations that blend projection, AR and physical sets.
- Who are Unidentified Landed Object's investors?
- Unidentified Landed Object's investors include Techstars.
- Where is Unidentified Landed Object headquartered?
- Unidentified Landed Object is headquartered in Los Angeles, US.