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Unfabled
Founded 2021 · 12 employees on LinkedIn · 6 known investors
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Unfabled is a UK online retailer that sells natural wellness and personal care products, including items from The Natural Love Company brand. It operates an ecommerce store with free UK delivery over a set order value.
Founders & leadership
Unfabled was founded in 2021 by Hannah.
Investors · 6
How we know: av.vc · Not right? Tell us
How we know: Exceptional Ventures's portfolio page · a partner's Signal profile · businessinsider.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · businessinsider.com · Not right? Tell us
Also in the syndicate · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeedOct 2025Source ↗
- Undisclosed amountseedFeb 2024
Atomico Angels, Exceptional Ventures, Morgan Stanley
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Companies House · registry record
View on Companies House ↗- Registered name
- UNFABLED LTD
- Company number
- 13148686
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 21 Jan 2021
- Registered office
- 2 Eastbourne Terrace, Wework, 2 Eastbourne Terrace, London, W2 6LG
- Nature of business (SIC)
- 47910 — Retail sale via mail order houses or via Internet
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 16 Aug 2025 · next due 30 Aug 2026
Current officers · 1
- Hannah Samano — director, appointed 21 Jan 2021
Source: Companies House public register · retrieved 23 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Unfabled do?
- Unfabled is a UK online retailer that sells natural wellness and personal care products, including items from The Natural Love Company brand. It operates an ecommerce store with free UK delivery over a set order value.
- Who founded Unfabled?
- Unfabled was founded by Hannah in 2021.
- Who are Unfabled's investors?
- Unfabled's investors include Alumni Ventures, Exceptional Ventures, R/GA Ventures, Morgan Stanley.