Unearth
AcquiredSeattle, US · Founded 2016 · 4,791 employees on LinkedIn · 2 known investors
The company offers a map-based view of construction project data, consolidating information geographically so teams can track progress, milestones, and resource allocation. It serves construction stakeholders working across project sites.
Also known as Unearth Labs · Unearth Technologies
Founders & leadership
Unearth was founded in 2016 by Brian Saab.
Board
Investors · 2
Reported raises · per SEC filings
Form D private placements$14.2M disclosed across 4 of 5 rounds · 2016–2021
▶$3MraisedSep 2021 · 4 investors · Other TechnologyRule 506(b)
- Stuart NagaeDirector
- Amy HutchinsExecutive Officer, Director
- Sivaramakichenane SomasegarDirector
- John CaseDirector
- Brian SaabExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$7MraisedSep 2019 · 4 investors · Other TechnologyRule 506(b)
- Sivaramakichenane SomasegarDirector
- Stuart NagaeDirector
- Brian SaabExecutive Officer, Director
- John CaseDirector
- Amy HutchinsExecutive Officer, Director
- Offering amount
- $7M
- Amount sold
- $7M
- First sale
- Aug 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$3MraisedMar 2018 · 10 investors · Other TechnologyRule 506(b)
- Amy G. HutchinsExecutive Officer, Director
- Nate MillerExecutive Officer
- Brian SaabExecutive Officer, Director
- John CaseDirector
- Sivaramakichenane SomasegarDirector
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$1.2MraisedDec 2016 · 19 investors · Other TechnologyRule 506(c)
- Nate MillerDirector
- Amy HutchinsDirector
- John CaseDirector
- Brian SaabExecutive Officer, Director
- Offering amount
- $1.6M
- Amount sold
- $1.2M
- First sale
- Nov 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Unearth Technologies is a Seattle, Washington-based SaaS company that built mapping software for the construction industry. Its mobile and web platform, OnePlace, applied geographic information system (GIS) technology to consolidate construction project data into interactive maps, letting teams view project information by site location, track progress and milestones visually, and share real-time updates across stakeholders. The company positioned the platform as a way to make GIS usable without intensive training or costly custom applications, allowing users to collaborate across multiple projects and to annotate, share, and discuss geographic data.
Beyond construction contractors, Unearth targeted users in the utilities, government, infrastructure, and energy sectors for building, inspecting, and maintaining physical assets. According to co-founder and CEO Brian Saab, the product was used to manage thousands of miles of buried utilities and was deployed at dams, air bases, and across forested terrain. Customers included contractors, utilities, and Fortune 500 companies.
Following the September 2023 acquisition by Procore Technologies, the capability is offered as Procore Maps, which places construction photos and project data on a dynamic map using EXIF geographic coordinates captured by device GPS, integrates with Procore's Photos tool (which consolidates images from Drawings, Daily Log, Punch List, Observations, Inspections, and Action Plans), and supports general contractors, owners, and specialty contractors.
Founding story
Unearth was founded in 2016 by Brian Saab, Amy Hutchins, and Nate Miller, who had previously been colleagues at Seattle travel software startup Buuteeq, acquired by Priceline in 2015. Saab served as CEO. Miller left Unearth in 2021.
Business model
Software-as-a-service platform sold to organizations that build, inspect, and maintain physical assets; following acquisition, the technology is distributed as a module within Procore's construction management suite.
SaaS platform licensing.
Traction
Product deployed to manage thousands of miles of buried utilities; customer base spanning contractors, utilities, and Fortune 500 companies.
Latest developments
Acquired by publicly traded Procore Technologies in September 2023 for undisclosed terms; co-founders Brian Saab and Amy Hutchins took director roles at Procore and nearly all Unearth employees transitioned over. The offering is now marketed as Procore Maps.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Operated in the architecture, engineering, and construction technology segment, which McKinsey estimated attracted $50bn of investment between 2020 and 2022, 85% higher than the prior three-year period. Acquirer Procore, founded in 2002, serves more than 15,000 customers.
Aimed to make GIS accessible without specialized training or custom application development, consolidating multi-source project data into a single map view for collaboration.
Technology
Geographic information system (GIS) technology underpinning a web and mobile platform that maps project data by location. In its Procore Maps form, photos are placed on the map using geographic coordinates from EXIF data captured by device GPS, with manual mapping available for images lacking coordinates, plus filtering by date range and coordinate editing.
Go-to-market
Direct sales with demo requests; proceeds from the 2019 Series A were earmarked for expanding go-to-market efforts and building out engineering to develop niche industry solutions.
Construction contractors, general contractors, owners and specialty contractors, utilities, government agencies, infrastructure and energy organizations, including Fortune 500 companies.
Geography
Headquartered in Seattle, Washington, at 2901 3rd Avenue, Suite 520; deployments described across dams, air bases, and remote forested areas.
History
The company began with construction software and expanded into a broader, general-purpose GIS platform marketed as OnePlace. It raised a $7m Series A in September 2019 led by Vulcan Capital with Madrona Venture Group participating, bringing total funding to $11.6m at that time, and added $3m in debt financing in 2021. Unearth conducted layoffs in 2022 to reach profitability, and in September 2023 was acquired by Procore Technologies, with nearly all employees joining the acquirer.
Risks & controversies
Unearth carried out layoffs in 2022 in order to reach profitability. The company was acquired during a period of declining venture-backed M&A activity, though Saab stated the merger was driven by timing and alignment rather than a lack of funding options.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Non-dilutive funding · 3 SBIR/STTR awards
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| Environmental Protection Agency (EPA) | Phase I | 2022 | $100K |
| U.S. Air ForceAir Force | Phase II | 2020 | $994.5K |
| U.S. Air ForceAir Force | Phase I | 2020 | $50K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
Timeline · 5
launches, deals, and filingsUnearth announced it had been acquired by publicly traded Procore Technologies of Southern California. Terms were not disclosed. Co-founders Brian Saab and Amy Hutchins remained at Procore in director roles and nearly all Unearth employees joined.
CEO Brian Saab said Unearth conducted layoffs in 2022 to help the company reach profitability.
Co-founder Nate Miller left Unearth in 2021 and subsequently joined Cisco.
Series A round led by Vulcan Capital with participation from Madrona Venture Group, bringing total funding raised to date to $11.6m. Proceeds earmarked for go-to-market expansion and engineering hiring for niche industry solutions.
$7M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Unearthunearthlabs.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Unearth do?
- Seattle-based construction software company whose GIS mapping platform, OnePlace, was acquired by Procore Technologies in 2023.
- Who founded Unearth?
- Unearth was founded by Brian Saab in 2016.
- Who are Unearth's investors?
- Unearth's investors include Cerity Partners Ventures, Madrona Venture Group.
- How much funding has Unearth raised?
- Unearth has disclosed $14.2M raised across 4 of its 5 known rounds.
- Where is Unearth headquartered?
- Unearth is headquartered in Seattle, US.