Ui Licious
Entrepreneur First '17Singapore, SG · Founded 2017 · 4 employees on LinkedIn · 2 known investors
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UI-licious offers an AI-assisted platform for automating UI tests, letting teams turn screenshots and recordings into readable low-code test scripts written in plain English. It includes an AI assistant (TAMI) that suggests, documents, and fixes tests, a cloud grid for parallel test execution, and shared reporting for QA, developers, and product managers.
Also known as UI-licious · Uilicious · UIlicious
Founders & leadership
Ui Licious was founded in 2017 by Shi Ling Tai and Eugene Cheah.


Investors · 2
How we know: the Entrepreneur First portfolio · Not right? Tell us
How we know: Monk's Hill Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
Company profile
researched Aug 2026UI-licious (also written UIlicious) is a Singapore-based software company that builds a low-code platform for automating user-journey tests of web applications. Its test framework replaces CSS/XPath-based scripting with commands written in near-plain English (for example I.goTo, I.fill, I.click, I.see), which the engine resolves to on-page elements using dynamic code analysis of the HTML semantics, ARIA attributes and the context of preceding commands. The scripts run on JavaScript, so users can also use variables, loops, conditionals, functions, reusable test chaining and datasets loaded from JSON or CSV files. The tool is framework-agnostic, working with React, Vue, Angular, Polymer, EmberJS, KnockoutJS, jQuery and vanilla or server-rendered sites, and supports Chrome, Firefox, Safari, Microsoft Edge and Internet Explorer 11.
The current product line centres on TAMI Studio, described as the company's next-generation platform, which embeds an AI assistant called TAMI (Test Authoring Machine Intelligence). TAMI analyses screenshots and recordings to suggest test cases, document test scenarios and expected outcomes, convert test cases into low-code automation scripts, diagnose failures and propose fixes for broken selectors or outdated flows, and draft bug reports. TAMI Studio also adds a test case tracker for organising and documenting cases by feature and tracking status across environments. A classic Web IDE remains available for existing customers, offering browser-based low-code authoring with scheduling and notifications and basic AI functionality, and a no-signup public snippet environment (snippet.uilicious.com) lets users run tests instantly.
Execution happens on the UI-licious Cloud Testing Grid, which provides parallel test runners without customer-managed infrastructure, plus interactive step-by-step replay reports with automatic screenshots and logs, scheduled jobs, and notifications via channels such as Slack, Microsoft Teams, Discord and email. A command line interface allows tests to be hooked into CI/CD pipelines, and integrations include GitHub (saving projects, auto-commits and running tests via GitHub Actions) as well as plugins for time-based OTP, MetaMask and Applitools; documented use cases include Salesforce and Web3 application testing. The product is not open source, and self-hosting is available only under a commercial license obtained by contacting the company.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsUI-licious markets TAMI Studio, described as its next-generation test automation platform with test case management and an AI assistant (TAMI) with visual capabilities, alongside the classic Web IDE retained for existing customers. Pricing starts at $120/month including two parallel test runners for Chrome and Firefox.
The Uilicious organization joined dev.to on 4 April 2018 and lists Singapore as its location; posts are authored by Shi Ling and Eugene Cheah among others.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Uiliciousuilicious.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ui Licious do?
- Singapore-based UI-licious sells a low-code, AI-assisted platform for authoring and running browser UI tests in the cloud.
- Who founded Ui Licious?
- Ui Licious was founded by Shi Ling Tai, Eugene Cheah in 2017.
- Who are Ui Licious's investors?
- Ui Licious's investors include Entrepreneur First, Monk's Hill Ventures.
- Where is Ui Licious headquartered?
- Ui Licious is headquartered in Singapore, SG.



