Truely

Truely is a travel connectivity provider that sells eSIM-based mobile data for use in more than 190 countries. Its core product, marketed as the Switchless® eSIM, is a single reusable eSIM profile that is provided free with a data purchase and is intended to remove the need to change physical SIM cards or incur carrier roaming charges when crossing borders. Customers install the eSIM once and can then buy coverage for new destinations without provisioning a new profile.

Plans are offered in two formats: unlimited data, or pay-per-GB bundles that the customer configures. Additional product features include the ability to pause a plan and carry unused days forward, hotspot and tethering support, 4G/5G speeds, a stated "best network guarantee", a refund process the company describes as form-free and without hidden terms, and a single checkout that can cover multiple plans for families, travel groups or multiple devices. A referral scheme gives both the referrer and the new user a 20% discount, and an in-app loyalty program awards points on purchases that can be redeemed against later trips. Support is offered 24/7 through in-app chat and WhatsApp, with an advertised response time of under one minute.

Business model

Direct-to-consumer sale of prepaid mobile data plans delivered over an eSIM; the eSIM itself is bundled free with a data purchase, and further purchases, loyalty redemptions and multi-plan checkouts occur through the Truely app.

Revenue comes from sales of prepaid data: unlimited-data plans and customizable per-GB bundles, purchased on the website or in the app.

Traction

The company states it is trusted by more than 100,000 users, operates across 190+ countries and draws on more than 700 telecom partnerships, and cites customer reviews and appearances in global media outlets.

Latest developments

Truely has launched an in-app loyalty program granting points on every in-app purchase, and is promoting upcoming features including referral rewards and shared data days.