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TrueFacet
Techstars '14New York, US · Founded 2014 · Delaware corporation · 11 known investors
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TrueFacet is an online marketplace for pre-owned and new luxury watches and jewelry from brands such as Rolex, Cartier, and Van Cleef & Arpels, with each item lab-tested and authenticated. It serves buyers and sellers seeking certified authentic luxury goods.
Founders & leadership
TrueFacet was founded in 2014 by Tirath Kamdar.
TK
Tirath KamdarCEO and Co-Founder2013–2019Tirath Kamdar co-founded TrueFacet in 2014 and previously held leadership roles at eBay managing global category P&Ls and driving eCommerce growth across multiple high-growth startups and public companies. He holds an MBA from Kellogg and brings over 20 years of experience in marketplace operations, category management, and scaling businesses from $10M to over $150M in revenue.
CC
Christopher ChanNamed on SEC filing
Investors · 11
Rosecliff Ventureslisted by Rosecliff VenturesNew York City · $500K
How we know: Rosecliff Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
Techstarslisted by TechstarsBoulder · $220K
How we know: the Techstars portfolio · Not right? Tell us
Western Technology Investmentlisted by Western Technology InvestmentPortola Valley
How we know: westerntech.com · Not right? Tell us
Founders' Co-opreportedSeattle · $10K – $250K
How we know: us.fashionnetwork.com · Not right? Tell us
Freestyle CapitalreportedSan Rafael · $3M – $5M
How we know: funding news · us.fashionnetwork.com · Not right? Tell us
MaveronreportedSeattle · $100K – $8Mvia Jason Stoffer · board
How we know: board seat on SEC Form D · funding news · us.fashionnetwork.com · Not right? Tell us
Also in the syndicate · 2
Liquid2 VenturesTrilogy
Reported raises · per SEC filings
Form D private placements$17.9M disclosed across 3 rounds · 2015–2018
▶$7.1MraisedDec 2018 · 11 investors · RetailingRule 506(b)
▶$7.1MraisedDec 2018 · 11 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Tirath KamdarExecutive Officer, Director
- Christopher ChanExecutive Officer, Director
- Jason StofferDirector
- Offering amount
- $9.9M
- Amount sold
- $7.1M
- First sale
- Dec 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$6MraisedSep 2016 · 21 investors · RetailingRule 506(b)
▶$6MraisedSep 2016 · 21 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Francois KressDirector
- Jason StofferDirector
- Christopher ChanExecutive Officer, Director
- Tirath KamdarExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $6M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$4.8MraisedJun 2015 · 28 investors · RetailingRule 506(b)
▶$4.8MraisedJun 2015 · 28 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Tirath KamdarExecutive Officer, Director
- Christopher ChanExecutive Officer, Director
- Offering amount
- $4.8M
- Amount sold
- $4.8M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 7
chrono24Online global market leader for luxury watches.
1Stdibs1stDibs is an online marketplace for curated luxury goods, including furniture, jewelry, art, and fashion, connecting buyers with vetted sellers. It offers purchase protections such as authenticity guarantees, money-back guarantees, and price matching.
The1916CompanyA luxury watch retailer operating multiple locations across the United States and internationally, offering new watches, pre-owned watches, and trading services as an official Rolex jeweler and authorized Patek Philippe retailer.
The RealRealThe RealReal is an online marketplace for authenticated luxury consignment, allowing consumers to buy and sell pre-owned designer clothing, accessories, jewelry, watches, and home goods.
Poshmark, Inc.Poshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
HodinkeeHodinkee offers insurance for watches and jewelry, underwritten in partnership with insurer Chubb, providing worldwide coverage with no deductible on covered losses. Each watch is insured up to 150% of its insured value, capped at the total policy value.
Brilliant EarthBrilliant Earth is an online jewelry retailer focused on sourcing and selling ethically-produced gemstones and precious metals. The company emphasizes supply chain transparency, sustainable materials, and community impact through its mission-driven business model.
Companies working in the same space as TrueFacet.
In the news
Frequently asked questions
- What does TrueFacet do?
- TrueFacet is an online marketplace for pre-owned and new luxury watches and jewelry from brands such as Rolex, Cartier, and Van Cleef & Arpels, with each item lab-tested and authenticated. It serves buyers and sellers seeking certified authentic luxury goods.
- Who founded TrueFacet?
- TrueFacet was founded by Tirath Kamdar in 2014.
- Who are TrueFacet's investors?
- TrueFacet's investors include Rosecliff Ventures, Techstars, Western Technology Investment, Founders' Co-op, Freestyle Capital, Liquid Ventures, Maveron, Social Leverage and 1 more.
- How much funding has TrueFacet raised?
- TrueFacet has disclosed $17.9M raised across 3 rounds.
- Where is TrueFacet headquartered?
- TrueFacet is headquartered in New York, US.