TrueFacet
Techstars '14New York, US · Founded 2014 · Delaware corporation · 4 known investors
TrueFacet is an online marketplace for pre-owned and new luxury watches and jewelry from brands such as Rolex, Cartier, and Van Cleef & Arpels, with each item lab-tested and authenticated. It serves buyers and sellers seeking certified authentic luxury goods.
ConsumerE-commerceMarketplaces
Founders & leadership
TrueFacet was founded in 2014 by Tirath Kamdar.
TK
Tirath KamdarFounder
CC
Christopher ChanNamed on SEC filing
Investors · 4
Reported raises · per SEC filings
Form D private placements$17.9M disclosed across 3 rounds · 2015–2018
▶$7.1MraisedDec 2018 · 11 investors · RetailingRule 506(b)
▶$7.1MraisedDec 2018 · 11 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Tirath KamdarExecutive Officer, Director
- Christopher ChanExecutive Officer, Director
- Jason StofferDirector
- Offering amount
- $9.9M
- Amount sold
- $7.1M
- First sale
- Dec 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$6MraisedSep 2016 · 21 investors · RetailingRule 506(b)
▶$6MraisedSep 2016 · 21 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Francois KressDirector
- Jason StofferDirector
- Christopher ChanExecutive Officer, Director
- Tirath KamdarExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $6M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$4.8MraisedJun 2015 · 28 investors · RetailingRule 506(b)
▶$4.8MraisedJun 2015 · 28 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Tirath KamdarExecutive Officer, Director
- Christopher ChanExecutive Officer, Director
- Offering amount
- $4.8M
- Amount sold
- $4.8M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlapChrono247620 shared keywordsOnline global market leader for luxury watches.
1Stdibs5776 shared keywords1stDibs operates an online marketplace connecting design-focused shoppers with vetted global sellers of vintage, antique and contemporary furniture, home décor, art, fine jewelry, watches and fashion. The platform lets buyers purchase directly or negotiate prices and communicate with sellers throughout the transaction.
The1916Company4347 shared keywordsThe 1916 Company is a retailer of new and pre-owned luxury watches, jewelry, and handbags from brands such as Rolex, Patek Philippe, Cartier, OMEGA, and Hermès. It operates an e-commerce platform serving buyers and collectors of high-end timepieces and luxury goods.
The Real Real x-tech-robotics4306 shared keywordsThe RealReal is an online marketplace for authenticated luxury consignment, allowing consumers to buy and sell pre-owned designer clothing, accessories, jewelry, watches, and home goods.
Poshmark, Inc.4197 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Hodinkee exited2565 shared keywordsHodinkee offers insurance for watches and jewelry, underwritten in partnership with insurer Chubb, providing worldwide coverage with no deductible on covered losses. Each watch is insured up to 150% of its insured value, capped at the total policy value.
Brilliant Earth2072 shared keywordsBrilliant Earth is an online jewelry retailer focused on sourcing and selling ethically-produced gemstones and precious metals. The company emphasizes supply chain transparency, sustainable materials, and community impact through its mission-driven business model.
Companies competing with TrueFacet for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does TrueFacet do?
- TrueFacet is an online marketplace for pre-owned and new luxury watches and jewelry from brands such as Rolex, Cartier, and Van Cleef & Arpels, with each item lab-tested and authenticated. It serves buyers and sellers seeking certified authentic luxury goods.
- Who founded TrueFacet?
- TrueFacet was founded by Tirath Kamdar in 2014.
- Who are TrueFacet's investors?
- TrueFacet's investors include Rosecliff Ventures, Techstars, Freestyle Capital, Maveron.
- How much funding has TrueFacet raised?
- TrueFacet has disclosed $17.9M raised across 3 rounds.
- Where is TrueFacet headquartered?
- TrueFacet is headquartered in New York, US.