TrueFacet
Techstars '14New York, US · Founded 2014 · Delaware corporation · 4 known investors
Find your way into TrueFacet
697 people in our graph share verified history with the TrueFacet team — schools, employers, funds. One of them is your warm intro.
Lawrence Barclayunlockedknows Tirath Kamdar · together at Techstars (overlapped)
knows the team · via JPMorgan Chase
knows the team · via Northwestern University - Kellogg School of Management
knows the team · via DePaul University
×8knows the team · via Lightbank
TrueFacet is an online marketplace for pre-owned and new luxury watches and jewelry from brands such as Rolex, Cartier, and Van Cleef & Arpels, with each item lab-tested and authenticated. It serves buyers and sellers seeking certified authentic luxury goods.
Founders & leadership
TrueFacet was founded in 2014 by Tirath Kamdar.
TK
Tirath KamdarinCEO and Co-Founder2013–2019Tirath Kamdar co-founded TrueFacet in 2014 and previously held leadership roles at eBay managing global category P&Ls and driving eCommerce growth across multiple high-growth startups and public companies. He holds an MBA from Kellogg and brings over 20 years of experience in marketplace operations, category management, and scaling businesses from $10M to over $150M in revenue.
CC
Christopher ChanNamed on SEC filing
Investors · 4
Reported raises · per SEC filings
Form D private placements$17.9M disclosed across 3 rounds · 2015–2018
▶$7.1MraisedDec 2018 · 11 investors · RetailingRule 506(b)
▶$7.1MraisedDec 2018 · 11 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Tirath KamdarExecutive Officer, Director
- Christopher ChanExecutive Officer, Director
- Jason StofferDirector
- Offering amount
- $9.9M
- Amount sold
- $7.1M
- First sale
- Dec 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$6MraisedSep 2016 · 21 investors · RetailingRule 506(b)
▶$6MraisedSep 2016 · 21 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Francois KressDirector
- Jason StofferDirector
- Christopher ChanExecutive Officer, Director
- Tirath KamdarExecutive Officer, Director
- Offering amount
- $6M
- Amount sold
- $6M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$4.8MraisedJun 2015 · 28 investors · RetailingRule 506(b)
▶$4.8MraisedJun 2015 · 28 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Tirath KamdarExecutive Officer, Director
- Christopher ChanExecutive Officer, Director
- Offering amount
- $4.8M
- Amount sold
- $4.8M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlapChrono247620 shared keywordsOnline global market leader for luxury watches.
1Stdibs5776 shared keywords1stDibs is an online marketplace for curated luxury goods, including furniture, jewelry, art, and fashion, connecting buyers with vetted sellers. It offers purchase protections such as authenticity guarantees, money-back guarantees, and price matching.
The1916Company4347 shared keywordsA luxury watch retailer operating multiple locations across the United States and internationally, offering new watches, pre-owned watches, and trading services as an official Rolex jeweler and authorized Patek Philippe retailer.
The Real Real x-tech-robotics4306 shared keywordsThe RealReal is an online marketplace for authenticated luxury consignment, allowing consumers to buy and sell pre-owned designer clothing, accessories, jewelry, watches, and home goods.
Poshmark, Inc.4197 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Hodinkee2565 shared keywordsHodinkee offers insurance for watches and jewelry, underwritten in partnership with insurer Chubb, providing worldwide coverage with no deductible on covered losses. Each watch is insured up to 150% of its insured value, capped at the total policy value.
Brilliant Earth2072 shared keywordsBrilliant Earth is an online jewelry retailer focused on sourcing and selling ethically-produced gemstones and precious metals. The company emphasizes supply chain transparency, sustainable materials, and community impact through its mission-driven business model.
Companies competing with TrueFacet for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does TrueFacet do?
- TrueFacet is an online marketplace for pre-owned and new luxury watches and jewelry from brands such as Rolex, Cartier, and Van Cleef & Arpels, with each item lab-tested and authenticated. It serves buyers and sellers seeking certified authentic luxury goods.
- Who founded TrueFacet?
- TrueFacet was founded by Tirath Kamdar in 2014.
- Who are TrueFacet's investors?
- TrueFacet's investors include Rosecliff Ventures, Techstars, Freestyle Capital, Maveron.
- How much funding has TrueFacet raised?
- TrueFacet has disclosed $17.9M raised across 3 rounds.
- Where is TrueFacet headquartered?
- TrueFacet is headquartered in New York, US.