Fundraising Fox

True Fit

Woburn, US · Delaware corporation · 4 known investors

truefit.com ↗

True Fit provides AI-powered fit intelligence for fashion e-commerce, using 20 years of purchase and return data to deliver personalized size and fit recommendations for shoppers. The platform helps retailers reduce fit-related returns and cart abandonment while generating first-party shopper data.

AI & Machine LearningE-commerceRetail Techin /true-fit-corporation

Founders & leadership

BT
Brandon TidwellDirector
DM
Dorothy MattisonDirector
WA
William AdlerExecutive Officer, Director
DB
Dennis BaldwinDirector
LN
Len NannaroneExecutive Officer
JM
Jessica MurphyExecutive Officer, Director
JR
Joseph Romney EvansExecutive Officer
CB
Charles BadavasExecutive Officer

Investors · 4

BYU Cougar CapitalProvo
Cross Creek AdvisorsSalt Lake City
Gen CapitalChicagovia J Cheng · inferred
GeorgianreportedToronto, Ontario · $25M – $100M

Reported raises · per SEC filings

Form D private placements
▶$11.7MraisedAug 2021 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael McMahonDirector
  • Brandon TidwellDirector
  • Jessica Arredondo MurphyExecutive Officer
  • Justin LaFayetteDirector
  • William R. AdlerExecutive Officer, Director
Offering amount
$14.2M
Amount sold
$11.7M
First sale
Jul 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$58.6MraisedMar 2018 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael McMahonDirector
  • Justin LaFayetteDirector
  • Jessica MurphyExecutive Officer
  • Brandon TidwellDirector
  • William R. AdlerExecutive Officer, Director
  • Len NannaroneExecutive Officer
  • Joseph Romney EvansExecutive Officer, Director
  • Charles BadavasExecutive Officer
Offering amount
$58.6M
Amount sold
$58.6M
First sale
Jan 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$20KraisedJul 2015 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brandon TidwellDirector
  • Dorothy MattisonDirector
  • William AdlerExecutive Officer, Director
  • Dennis BaldwinDirector
  • Len NannaroneExecutive Officer
  • Jessica MurphyExecutive Officer, Director
  • Joseph Romney EvansExecutive Officer
  • Charles BadavasExecutive Officer
Offering amount
$20K
Amount sold
$20K
First sale
Jun 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.