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Tropic

New York City, US · 7 known investors

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Tropic is a procurement platform that gives finance and procurement teams pricing intelligence, negotiation playbooks, and expert support to reduce spend on SaaS and AI software. It combines spend management, vendor and contract management, and market benchmarks for buyers at companies ranging from SMBs to enterprises.

AI & Machine LearningFintechSaaS

Founders & leadership

JEJustin Etkin
Justin EtkinCEO & Co-founderJustin Etkin worked as a consultant at Bain & Co and later built a procurement function at a startup before founding Tropic, a procurement and spend management platform. He previously gained sales experience through roles at Cutco and building a sales team.
DCDavid Campbell
David CampbellCo-Founder & Executive ChairmanDavid Campbell is a software developer who began his career at Goldman Sachs' quantitative hedge funds, then built research and trading systems at Highbridge and led software development at quant global macro firm Kepos Capital. He founded a cybersecurity consulting firm in 2014 that was acquired by ACA in 2015, after which he ran ACA's regtech solutions (ComplianceAlpha), launched new business lines, and oversaw corporate strategy and M&A; he is the founder of Tropic, a procurement platform offering pricing intelligence, negotiation support, and spend, vendor, and contract management for SaaS and AI software.

Investors · 7

FOG Ventureslisted by FOG Ventures

How we know: FOG Ventures's portfolio page · Not right? Tell us

Founder Collectivelisted by Founder CollectiveCambridge

How we know: Founder Collective's portfolio page · Not right? Tell us

Insight Partnerslisted by Insight PartnersNew York · $120M – $350M

How we know: Insight Partners's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Shine Capitallisted by Shine CapitalNew York · $1M – $10M

How we know: the VCSheet dataset · Not right? Tell us

ForbionreportedNaarden

How we know: funding news · Not right? Tell us

Genoa VenturesreportedSan Francisco

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Funding

SEC filings, press & company announcements

$105M disclosed across 1 of 2 rounds · 2026

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Tropic do?
Tropic is a procurement platform that gives finance and procurement teams pricing intelligence, negotiation playbooks, and expert support to reduce spend on SaaS and AI software. It combines spend management, vendor and contract management, and market benchmarks for buyers at companies ranging from SMBs to enterprises.
Who founded Tropic?
Tropic was founded by Justin Etkin, David Campbell.
Who are Tropic's investors?
Tropic's investors include Canaan Partners, FOG Ventures, Founder Collective, Insight Partners, Shine Capital, Forbion, Genoa Ventures.
How much funding has Tropic raised?
Tropic has disclosed $105M raised across 1 of its 2 known rounds.
Where is Tropic headquartered?
Tropic is headquartered in New York City, US.