Fundraising Fox

Tropic

New York City, US · 2 known investors

Find your way into Tropic

669 people in our graph share verified history with the Tropic team — schools, employers, funds. One of them is your warm intro.

Mahesha Subramaniamunlockedknows David Campbell · together at INSEAD (overlapped)
×6knows the team · via University of California, Berkeley
knows the team · via INSEAD
×3knows the team · via Thomas Jefferson High School for Science and Technology
knows the team · via Emory University - Goizueta Business School

Tropic is a procurement platform that gives finance and procurement teams pricing intelligence, negotiation playbooks, and expert support to reduce spend on SaaS and AI software. It combines spend management, vendor and contract management, and market benchmarks for buyers at companies ranging from SMBs to enterprises.

Founders & leadership

JEJustin Etkin
Justin EtkininCEO & Co-founderJustin Etkin worked as a consultant at Bain & Co and later built a procurement function at a startup before founding Tropic, a procurement and spend management platform. He previously gained sales experience through roles at Cutco and building a sales team.
DCDavid Campbell
David CampbellinCo-Founder & Executive ChairmanDavid Campbell is a software developer who began his career at Goldman Sachs' quantitative hedge funds, then built research and trading systems at Highbridge and led software development at quant global macro firm Kepos Capital. He founded a cybersecurity consulting firm in 2014 that was acquired by ACA in 2015, after which he ran ACA's regtech solutions (ComplianceAlpha), launched new business lines, and oversaw corporate strategy and M&A; he is the founder of Tropic, a procurement platform offering pricing intelligence, negotiation support, and spend, vendor, and contract management for SaaS and AI software.

Investors · 2

Funding

SEC filings, press & company announcements

$105M disclosed across 1 of 2 rounds · 2026

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Frequently asked questions

What does Tropic do?
Tropic is a procurement platform that gives finance and procurement teams pricing intelligence, negotiation playbooks, and expert support to reduce spend on SaaS and AI software. It combines spend management, vendor and contract management, and market benchmarks for buyers at companies ranging from SMBs to enterprises.
Who founded Tropic?
Tropic was founded by Justin Etkin, David Campbell.
Who are Tropic's investors?
Tropic's investors include Shine Capital, Forbion.
How much funding has Tropic raised?
Tropic has disclosed $105M raised across 1 of its 2 known rounds.
Where is Tropic headquartered?
Tropic is headquartered in New York City, US.