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Trissino
Techstars '25San Francisco, US · Founded 2024 · 7 employees on LinkedIn · 2 known investors
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HireSteve is an AI-powered platform that combines marketing expertise with machine learning to help businesses develop competitive go-to-market strategies. The company serves enterprises and mid-market businesses across the US, Asia, and Europe.
Also known as HireSteve · Steve · Trissino Inc.
Founders & leadership
Trissino was founded in 2024 by Taka Morinaga and Gagan Tomar.
Investors · 2
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Trissino Inc., a Delaware corporation headquartered in California, operates the hiresteve.ai website and its associated AI services, marketed under the product name "Steve." The product is positioned as an autonomous AI system for competitive go-to-market (GTM) execution, aimed at B2B teams operating in competitive markets. Trissino describes its work as redefining competitive intelligence with AI to help B2B teams win more deals.
The platform is organized around a four-stage loop: competitive intelligence (continuous monitoring of competitor activity, pricing changes, product updates and market movements, with automatically generated and updated battlecards); pipeline acceleration (an AI SDR deployed on comparison and pricing pages that answers competitive questions and books demos); sales enablement (auto-generated competitive collateral, meeting briefs, and real-time coaching during calls to handle competitive objections); and win/loss analysis (CRM-integrated automated win/loss reports and voice-of-customer survey automation, whose findings feed back into competitive intelligence). The company states that Steve ingests signals from call recording and conversation tools (Gong, Avoma, Fireflies, Outreach, Zoom), CRMs (Salesforce, HubSpot), internal communications (Slack and Teams channels), document repositories (Google Drive, Notion, internal docs) and public web data (competitor websites, news and PR, G2, Trustpilot, LinkedIn), then cross-references the data to reduce hallucinations and outputs structured battlecards and reports.
Business model
Trissino sells software access to the Steve platform; its privacy policy references subscriptions and premium features with payment card and billing information processed through third-party payment processors, and the site directs prospects to book a demo or contact sales.
Subscription and paid premium features for the Service, per the company's privacy policy, which describes collecting billing information when users purchase a subscription or pay for premium features.
Traction
The company's website states that 332 companies are tracked by Steve and that the product draws on 18+ sources and 10+ collateral templates; it also cites a 3x higher conversion rate for the AI SDR deployed on comparison pages.
Latest developments
The company's privacy policy for the hiresteve.ai Service took effect on January 6, 2026, and the site continues to market the Steve platform with demo booking and contact channels.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An early-stage entrant in AI-based competitive intelligence and sales enablement; the company was one of 12 startups selected for the second class of the Techstars Tokyo Accelerator, announced August 2025.
The company positions Steve as a closed loop in which win/loss findings feed back into competitive intelligence, combining always-on monitoring, an AI SDR placed on high-intent comparison and pricing pages, and in-call coaching, rather than static, manually maintained competitive collateral.
Technology
AI agents that continuously collect competitive signals from calls, CRM records, internal chat, documents and public web sources, validate them by cross-referencing to limit hallucinations, and convert them into structured outputs such as battlecards, comparison frameworks, objection-handling scripts, meeting briefs and win/loss reports. The system is described as running continuously (24/7) with integrations into tools including Gong, Avoma, Fireflies, Outreach, Zoom, Salesforce, HubSpot, Slack, Teams, Google Drive and Notion.
Go-to-market
Direct sales motion driven through the company website, with "book a demo" and contact-sales calls to action, an email contact point, and scheduled video calls with product specialists; the product itself also includes an AI SDR deployed on a customer's comparison and pricing pages to capture and convert high-intent visitors.
B2B go-to-market organizations — sales, marketing and competitive intelligence teams — operating in competitive markets, with the product aimed at sales reps, SDR functions and enablement teams that use CRM and call-recording tooling.
Geography
Trissino is identified with locations in San Francisco, US and Tokyo, Japan; it is incorporated in Delaware with a listed mailing address in Dover, Delaware, and describes itself as headquartered in California. Data may be transferred to and processed in countries including the United States, with GDPR and CCPA rights addressed for applicable regions.
History
Trissino was selected in August 2025 for the second class of the Techstars Tokyo Accelerator, powered by JETRO and Mitsui Fudosan, which began on August 18, 2025 with Demo Day scheduled for November 11, 2025. The company's hiresteve.ai privacy policy carries an effective date of January 6, 2026.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 6
Companies working in the same space as Trissino.
Timeline · 1
launches, deals, and filingsTrissino (San Francisco, US / Tokyo, Japan) was named one of 12 startups in the second class of the Techstars Tokyo Accelerator, powered by JETRO and Mitsui Fudosan. The program kicked off on August 18, 2025, with an invitation-only Demo Day scheduled for November 11, 2025.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Trissinohiresteve.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Trissino do?
- Trissino operates HireSteve, an AI agent platform for competitive intelligence and go-to-market execution in B2B sales.
- Who founded Trissino?
- Trissino was founded by Taka Morinaga, Gagan Tomar in 2024.
- Who are Trissino's investors?
- Trissino's investors include Techstars, X-HUB TOKYO Global Startup Accelerator.
- Where is Trissino headquartered?
- Trissino is headquartered in San Francisco, US.