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Trig

London, GB · Founded 2023 · 30 employees on LinkedIn · 3 known investors

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Trig is an AI-powered revenue management platform that automates customer lifecycle management across onboarding, activation, adoption, retention, and expansion stages. It unifies customer data from CRM, product, and support systems to identify risks and opportunities while intelligently routing actions to sales teams.

AI & Machine LearningEnterprise SoftwareSaaS

Founders & leadership

Trig was founded in 2023 by Mark Ryan, Niall Kelly, Patrick Mullen, and Tom Richards.

MRMark Ryan
Mark RyanFounderHe brings over a decade of product experience focused on customer engagement and lifecycle optimization.
NKNiall Kelly
Niall KellyFounderNiall Kelly was an engineering leader at Intercom and Shopify, where he built teams and scaled organizations. He is founder of Trig, an AI-powered revenue management platform for customer lifecycle management.
PMPatrick Mullen
Patrick MullenFounderPatrick Mullen has held senior leadership roles in design and product at enterprise software companies, with experience across AI/ML, SaaS, marketplace, and fintech products. He is the founder of Trig, an AI-powered revenue management platform.
TRTom Richards
Tom RichardsFounderTom Richards is founder of Trig, an AI-powered revenue management platform that leverages customer data to identify behavioral patterns and automate interventions across the customer lifecycle.

Investors · 3

Frontline Ventureslisted by Frontline VenturesSan Francisco · $540K – $3.2M

How we know: Frontline Ventures's portfolio page · funding news · thesaasnews.com · open dataset · 5k.vc investor directory · Not right? Tell us

Tenacity Capital Globallisted by Tenacity Capital Global

How we know: Tenacity Capital Global's portfolio page · Not right? Tell us

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Trig Raises $6 Million in Seed Fundingthesaasnews.com · Oct 2025

Frequently asked questions

What does Trig do?
Trig is an AI-powered revenue management platform that automates customer lifecycle management across onboarding, activation, adoption, retention, and expansion stages. It unifies customer data from CRM, product, and support systems to identify risks and opportunities while intelligently routing actions to sales teams.
Who founded Trig?
Trig was founded by Mark Ryan, Niall Kelly, Patrick Mullen, Tom Richards in 2023.
Who are Trig's investors?
Trig's investors include 20VC, Frontline Ventures, Tenacity Capital Global.
Where is Trig headquartered?
Trig is headquartered in London, GB.