Trig
London, GB · Founded 2023 · 30 employees on LinkedIn · 2 known investors
Find your way into Trig
211 people in our graph share verified history with the Trig team — schools, employers, funds. One of them is your warm intro.
Aydin Senkutunlockedknows Mark Ryan · together at Shopify (overlapped)
×3knows the team · via Shopify
knows the team · via TransferWise
×3knows the team · via Intercom
×2knows the team · via WHATS APP
×2knows the team · via Instagram
Trig is an AI-powered revenue management platform that automates customer lifecycle management across onboarding, activation, adoption, retention, and expansion stages. It unifies customer data from CRM, product, and support systems to identify risks and opportunities while intelligently routing actions to sales teams.
Founders & leadership
Trig was founded in 2023 by Mark Ryan, Niall Kelly, Patrick Mullen, and Tom Richards.
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Niall KellyinFounderNiall Kelly was an engineering leader at Intercom and Shopify, where he built teams and scaled organizations. He is founder of Trig, an AI-powered revenue management platform for customer lifecycle management.
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Patrick MulleninFounderPatrick Mullen has held senior leadership roles in design and product at enterprise software companies, with experience across AI/ML, SaaS, marketplace, and fintech products. He is the founder of Trig, an AI-powered revenue management platform.
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Tom RichardsinFounderTom Richards is founder of Trig, an AI-powered revenue management platform that leverages customer data to identify behavioral patterns and automate interventions across the customer lifecycle.
Investors · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeedOct 2025 · 2 sources
20VC (lead), Frontline Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Trig do?
- Trig is an AI-powered revenue management platform that automates customer lifecycle management across onboarding, activation, adoption, retention, and expansion stages. It unifies customer data from CRM, product, and support systems to identify risks and opportunities while intelligently routing actions to sales teams.
- Who founded Trig?
- Trig was founded by Mark Ryan, Niall Kelly, Patrick Mullen, Tom Richards in 2023.
- Who are Trig's investors?
- Trig's investors include Frontline Ventures, 20VC.
- Where is Trig headquartered?
- Trig is headquartered in London, GB.