Treatva
1 known investors
TREAT is a mobile app (rated 4.8 on Google Play) where users select a shelter dog via Petfinder, create its virtual version, and play games to earn real items that are shipped to the dog's shelter through Chewy. The app supports dog shelters across the United States and states it has helped rescue over 20,000 dogs.
Also known as TREAT · Treat App LTD · TREAT: Play & impact REAL dogs
Investors · 1
Company profile
researched Aug 2026TREAT is a mobile application and game built around shelter dog adoption. A user selects a real adoptable shelter dog in their area, and the app generates a virtual version of that dog using listings from Petfinder.com. By playing the game, users earn rewards such as treats, meals, medical items and toys, which TREAT then sends to the dog's shelter via the pet retailer Chewy; deliveries can be tracked through Chewy. Users are notified when the dog they have been playing with is adopted, and the app credits them with a "rescue." Treats are described as free to earn, and the app also offers in-app purchases.
The Google Play listing categorizes TREAT under Entertainment and reports more than 1 million downloads, with the company's site citing a 4.8-star rating. The site states that over 40 million treats, meals, medical items and toys have been sent to shelters and that TREAT has helped rescue more than 20,000 dogs. Participating shelters named on the site include It Takes A Village, Special Pals, Antietam Humane Society, Good Shepherd Humane Society and Nevada SPCA. The developer is listed as Treat App LTD, with an address in Ramat Gan, Israel.
Business model
The app is free to use, with users earning in-game rewards that convert into physical goods shipped to shelters; the Google Play listing indicates in-app purchases are available, and the terms of use describe a merchant-and-redemption framework in which users register accounts and redeem merchants' products or samples through the app.
Traction
Google Play reports more than 1 million downloads and the app was last updated in August 2026. The company reports a 4.8-star Google Play rating, more than 40 million items sent to shelters, and more than 20,000 dogs rescued.
▸Full profile — market position, technology, go-to-market, geography
Market position
TREAT operates in the casual mobile game and animal-welfare app space; the Google Play listing surfaces related apps including Purrrr, Dog Scanner: Breed Recognition, Woofz, and Fahlo Animal Tracker.
Technology
The app builds virtual counterparts of real adoptable dogs by drawing on Petfinder.com listings, and fulfils earned physical rewards through Chewy, with order tracking surfaced to users. The Play Store data disclosure states the app may collect location and personal information among other data types, that data is not encrypted, that no data is shared with third parties, and that users can request deletion.
Go-to-market
Distribution is through mobile app stores, with the Google Play listing serving as the main acquisition channel; shelters apply to be included in the app, and the company says hundreds have applied while available capacity is limited.
Consumers who play casual mobile games and are interested in animal rescue, plus US animal shelters and rescue organizations that receive the donated supplies.
Geography
Shelter partners named span multiple US states, and the company describes coverage "from coast to coast" with plans to add more shelters. The developer entity, Treat App LTD, is based in Ramat Gan, Israel. The terms of use state the application is intended for users accessing it worldwide, while noting some locations are unsupported.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 4
primary sources listed
- Treatvatreatva.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Treatva do?
- TREAT is a mobile game where players care for virtual versions of real shelter dogs and earn real supplies shipped to shelters.
- Who are Treatva's investors?
- Treatva's investors include Stardom.