Transfix
New York, US · Founded 2013 · 171 employees on LinkedIn · 11 known investors
Transfix provides a transportation management system (TMS) for freight brokerages, combining pricing, carrier sourcing, scheduling, tracking, invoicing, and reporting in a modular platform. The software helps brokerage teams quote, book, track, and bill freight across spot and contract shipments.
Also known as Transfix, Inc.
Founders & leadership
Transfix was founded in 2013 by Drew McElroy and Jonathan Salama.
Investors · 11
Company profile
researched Aug 2026Transfix is a New York-based freight technology company that provides a transportation management system (TMS) and related data products for freight brokers, third-party logistics providers, shippers and carriers. The platform covers the shipment lifecycle in one connected system, including pricing, planning, tendering, carrier coverage, appointment scheduling, real-time tracking through ELD, app and GPS integrations, invoicing and carrier payments, and reporting dashboards with predictive analytics. It is sold as an all-in-one suite or as modular components.
Two product areas sit alongside the core TMS. Custom Cost Models generate spot and contract rates using a customer's own data plus market signals, supporting dry van, reefer and flatbed freight and integrating into third-party TMS and bid workflows. The RFP Workflow product centralizes bid portfolios with collaboration, version control and deadline management, and includes a Smart Upload feature that structures freight data from varied file types and flags issues during RFP preparation.
Transfix was established in 2013 as one of the first technology-powered truckload brokerages, operating the Transfix Intelligent Freight Platform, which used automation and machine learning to lower processing costs and served retailers, consumer brands, manufacturers and logistics companies. In June 2024 the company sold its freight brokerage operation to NFI and repositioned as a software and data business.
Founding story
The company was established in 2013 by co-founders Jonathan Salama and Drew McElroy, positioned as the first tech-powered freight brokerage; McElroy has described growing up in the brokerage business.
Business model
Transfix operates as a SaaS and data solutions provider, licensing its TMS, pricing models and RFP tooling to brokerages, 3PLs, shippers and carriers, either as a unified platform or as individual modules. Following the June 2024 divestiture of its brokerage operation, the company no longer moves freight itself; loads on the legacy Transfix app are managed by NFI using Transfix technology, and NFI became the first third-party customer of the Transfix TMS.
Software and data subscriptions sold to freight brokers, 3PLs, shippers and carriers, replacing the brokerage margin model the company used before June 2024.
Traction
Prior to the divestiture, the company's platform supported the logistics networks of hundreds of retailers, consumer brands, manufacturers and logistics companies, and the brokerage business transferred more than 15,000 carriers to NFI. Post-pivot, NFI serves as anchor SaaS customer, with additional customer references from R+L Global Logistics, Genpro, Magellan and Corporate Traffic. The company markets outcome claims including win rates of 50-60%, margin gains of 1.5-3%, and rate generation 97-98% on par with market rates.
Latest developments
Since the June 2024 brokerage divestiture, Transfix has gone to market as a SaaS vendor with its TMS, Custom Cost Models and RFP Workflow products, adding integration partnerships with DAT Freight & Analytics, Sonar, Drumkit, Vooma and BitFreighter. Recent recognition includes the 2025 SupplyTech Breakthrough Award for Predictive Solution of the Year, the 2025 LogiSYM award for Best Supply Chain Software Company, SupplyChainBrain's 2025 Great Supply Chain Partner, FreightTech 100 selection for 2025, and Inbound Logistics Top 100 Logistics IT Provider for 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Transfix positions itself as an early mover in unbundling the TMS into modular pricing, execution and management components, drawing on more than a decade of in-house brokerage operating experience. It has appeared on FreightWaves' FreightTech 100 list every year from 2019 through 2025 and on Forbes' 25 Next Billion-Dollar Startups list in 2018.
Transfix emphasizes models built on a single customer's own data rather than anonymized or pooled industry data, stating that client insights are not blended into other customers' cost predictions. It also cites a modular architecture that can be adopted piecewise or as a full suite, and product design informed by a decade of running its own brokerage.
Technology
The Transfix platform combines a TMS with AI and automation. Custom cost models blend customer data with market signals to produce spot and contract rates in seconds; automated workflows handle carrier sourcing, negotiation and award, appointment requests, invoicing and payments; and tracking draws on ELD, mobile app and GPS data. The predecessor Intelligent Freight Platform used automation and machine learning to reduce processing costs. Transfix states that models are tailored per customer and that it does not aggregate or blend client data across companies.
Go-to-market
Direct sales of an initial SaaS feature suite to brokerage and 3PL peers, anchored by NFI as its first third-party TMS customer, and supported by integrations and partnerships with platforms including DAT Freight & Analytics, Sonar, Drumkit, Vooma and BitFreighter. The company also publishes a competitive comparison page and maintains separate log-in consoles for brokerage/3PL, shipper and carrier users.
Freight brokerages and third-party logistics providers, plus shippers and carriers. Named or quoted users and customers include NFI Industries, R+L Global Logistics, Genpro, Magellan and Corporate Traffic.
Geography
Headquartered in New York, with a fully remote workforce; its logistics expertise is described as covering large businesses in North America.
History
Transfix was established in 2013 as one of the first technology-powered truckload brokerages and built the Transfix Intelligent Freight Platform over the following decade. On June 5, 2024, NFI acquired the company's freight brokerage operation on undisclosed terms, and Transfix repositioned to focus solely on software and data solutions, with NFI as its anchor customer. McCarter & English and O'Melveny & Myers acted as legal counsel to Transfix and UBS as financial advisor on the transaction; Cozen O'Connor advised NFI.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Transfix went on to found or lead other companies.
Timeline · 9
launches, deals, and filingsNFI, a Camden, New Jersey-based supply chain solutions provider, acquired Transfix's freight brokerage business, adding over 15,000 carriers to its network. Terms were not disclosed. Transfix retained its technology and repositioned as a software and data provider, with NFI becoming the first third-party customer of the Transfix TMS. McCarter & English and O'Melveny & Myers served as legal counsel to Transfix, UBS as financial advisor; Cozen O'Connor advised NFI.
NFI is set to be the first third-party customer to use Transfix's transportation management system, continuing to run the platform after the brokerage transfer.
Transfix repositioned its core business to focus solely on software and data solutions for brokers, shippers and carriers, going to market with a SaaS feature suite covering stages of the truckload lifecycle.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Transfixtransfix.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Transfix do?
- Transfix sells AI-based pricing, RFP and transportation management software to freight brokers, 3PLs, shippers and carriers.
- Who founded Transfix?
- Transfix was founded by Drew McElroy, Jonathan Salama in 2013.
- Who are Transfix's investors?
- Transfix's investors include Allied Venture Partners, Bowery Capital, Canvas Ventures, Expansion Venture Capital, Founder Collective, G Squared, Manhattan Venture Partners, New Enterprise Associates (NEA) and 3 more.
- Where is Transfix headquartered?
- Transfix is headquartered in New York, US.