/Companies

Traditional Medicinals

Sebastopol, US · California corporation · 2 known investors

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Traditional Medicinals produces over 60 organic herbal teas and lozenges formulated for specific wellness needs such as digestion, stress relief, immune support, and pregnancy. The company sells its products directly to consumers and holds certifications including USDA Organic, Fair for Life, FairWild, and B Corp.

Founders & leadership

DSDrake Sadler
Drake SadlerFounder
JH
Jane HowardExecutive
KBKellison Blair
Kellison BlairExecutive
BKBlair Kellison
Blair KellisonCEO2008–2022Blair Kellison has spent 25 years as CEO in the natural products industry, with prior experience as a brand manager at Nestlé and CPA at Ernst & Young, and holds an MBA from the University of Chicago. She joined Fantastic Foods in 1995 as a business development officer and has since led multiple mission-driven health and wellness companies.

Board

TBTripp Baird
Tripp BairdBoard MemberManaging Partner at Builders
JE
John ElstrottBoard director
MR
Mark RetzloffBoard director
SS
Susan ShieldsBoard director

Investors · 2

Reported raises · per SEC filings

Form D private placements

$12.7M disclosed across 2 rounds · 2014–2017

▶$8.5MraisedApr 2017 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Tripp BairdDirector
  • Jane HowardExecutive Officer
  • Drake SadlerExecutive Officer, Director
  • John ElstrottDirector
  • Mark RetzloffDirector
  • Kellison BlairExecutive Officer, Director
Offering amount
$8.5M
Amount sold
$8.5M
Minimum investment
$1M
Finders' fees
$519.4K
Proceeds to insiders
$959.9K
Placement agents
Intellivest Securities, Inc.
First sale
Mar 2017
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.2MraisedSep 2014 · 2 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • John ElstrottDirector
  • Jane HowardExecutive Officer
  • Blair KellisonExecutive Officer, Director
  • Drake SadlerExecutive Officer, Director
  • Susan ShieldsDirector
  • Mark RetzloffDirector
Offering amount
$6M
Amount sold
$4.2M
Minimum investment
$200K
First sale
Aug 2014
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Traditional Medicinals went on to found or lead other companies.

Frequently asked questions

What does Traditional Medicinals do?
Traditional Medicinals produces over 60 organic herbal teas and lozenges formulated for specific wellness needs such as digestion, stress relief, immune support, and pregnancy. The company sells its products directly to consumers and holds certifications including USDA Organic, Fair for Life, FairWild, and B Corp.
Who founded Traditional Medicinals?
Traditional Medicinals was founded by Drake Sadler.
Who are Traditional Medicinals's investors?
Traditional Medicinals's investors include Builders Fund, Builders.
How much funding has Traditional Medicinals raised?
Traditional Medicinals has disclosed $12.7M raised across 2 rounds.
Where is Traditional Medicinals headquartered?
Traditional Medicinals is headquartered in Sebastopol, US.