Tradesly

Tradesly is a hybrid AI customer service platform for local and home services businesses, aimed at HVAC, plumbing and electrical contractors. The product routes inbound phone calls by value: AI voice agents handle routine work such as scheduling, appointment confirmations, after-hours and overflow calls, urgent-job routing and CRM updates, while higher-value calls are handled by human customer service representatives who receive real-time AI coaching. The company's stated thesis is that contractors already spend to generate inbound calls and lose revenue at the point of answer, because voice AI cannot negotiate, create urgency or handle objections on large jobs and because many CSRs have no sales training.

The platform is sold both as software and as a managed service. Software features include real-time whisper coaching for a customer's own reps, a multi-CSR dashboard and QA reporting, campaign and speed-to-lead tools, and a browser-based AI soft phone with built-in coaching prompts, scripts and objection handling that is positioned as a replacement for tools such as Dialpad or RingCentral. On the Full Service tiers, Tradesly runs the entire call operation using its own AI CSRs and AI-coached human CSRs, following the customer's SOPs, scripts and brand voice, handling objections, upsells and membership pitches, and booking jobs directly into the customer's CRM rather than leaving message slips. Customers can combine Full Service coverage for nights, weekends and overflow with a Team or Enterprise plan for their in-house staff during business hours.

Founding story

Vincent Wong founded mHelpDesk in 2011, an early cloud-based field service management platform used by HVAC, plumbing and electrical businesses for dispatching, invoicing and operations, which was acquired by HomeAdvisor (now Angi). Over more than a decade building software for the trades, he observed that customer service representatives were fielding $5K–$15K calls without sales training. Brandon Ridenour, who had led product and technology at HomeAdvisor and later served as CEO of ANGI Homeservices, oversaw mHelpDesk as an ANGI subsidiary, where the two first worked together. Tradesly was created around their shared view that the phone call, rather than lead generation, is where home services revenue is won or lost, and that the answer is real-time coaching of human reps rather than replacing them.

Business model

Tradesly sells subscription call-handling and coaching software to home services contractors, with an outsourced-service component. Plans are month-to-month with no long-term contract, no setup fee, and a 45-day money-back guarantee; onboarding, CRM integration, training and the AI soft phone are included in plan pricing. It is described by one investor directory as a B2B SaaS enterprise software company.

Recurring subscription revenue with metered usage. Each plan includes a call allotment and overage is billed per call at the end of the cycle ($1.50/call on AI-Only, $3.50/call on Full Service tiers). The Team plan combines a monthly base fee with per-seat pricing, seats are unlimited and pricing scales with calls handled rather than users, and annual billing carries a 20% discount.", "risks_controversies">

Traction

Tradesly states it is trusted by more than 200 home service companies and reports that its most successful customers see booking rates of around 90% on qualified leads, with most companies seeing a lift in booking rates within the first 30 days. It operates a YouTube channel under the handle TradeslyAI.