Traction Ag

Traction Ag is an Auburn, Indiana-based provider of cloud-based accounting and farm business management software designed specifically for agricultural operations. The platform handles crop-year accounting as distinct from calendar-year bookkeeping, tracks crop and input inventories and production costs, and reports profitability and breakevens by acre, field or bushel as input costs are recorded. It generates farm-specific tax and compliance paperwork including Schedule F, 1099s and 941s, supports grain sales and delivery tracking, and lets users manage multiple farms, legal entities and crop years in a single login.

The product connects to third-party systems to reduce manual data entry, including John Deere Operations Center and Climate FieldView for field records, bank and credit card feeds, payroll, tax1099, FS bill import and a Keystone Cooperative accounting integration. Following the acquisitions of Granular Business (rebranded Traction Enterprise) and Conservis, the company's offerings span small to large family farms as well as corporate and institutional farming businesses, covering row, permanent and specialty crops. Traction Ag also offers Professional Services to assist customers with data entry during busy seasons.

Founding story

The company traces its origins to a team with experience in farm management technology beginning with Farm Works Software in the early 1990s. Its website dates the founding to March 2020, when the co-founders began building the platform's first accounting tools during the pandemic; those tools launched in late 2021.

Business model

Subscription software sold to farms, with paid professional services available for data entry support. Distribution includes partnerships with agricultural retailers and cooperatives, and member offers through organizations such as Michigan Farm Bureau.

Software subscriptions (free trial offered, with promotional discounts on subscriptions) plus optional professional services.

Traction

Holds a 4.9/5 rating on Capterra from farm users; customer case studies and testimonials include Lawson Grains, WR Family Farms, Tanner Farms, Guentzel Family Farms, Rose Farms, JCW Farms Partnership, Kampwerth Pork Farms and K21 Farms. The company states that thousands of row, permanent and specialty crop farmers rely on the acquired Granular and Conservis systems. A third-party profile lists headcount in the 10-50 range.

Latest developments

In November 2025 Traction Ag acquired PcMars, another farm accounting software provider, and has since run webinars aimed at migrating PcMars customers to its cloud platform. Earlier in 2025 it launched accounting integrations with FS and Keystone Cooperative.